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stories about the world’s most intriguing Brands

…and how they invent, produce, and deliver iconic products and services.

Porsche, THE luxury sports car brand.


Hawai‘i, the world’s most famous archipelago.


History meets the future in this timeless spiritual city.


Dramatic transformation from a working-class staple to a fashion inspiration.

Discover best-in-class branding insights that make every brand better.

Each ad-free issue of MAGAZINE B showcases a single, iconic brand with vibrant, full-color photos, and powerful, untold narratives about the philosophy behind the brand.

The brand-documentary style details the products, people, challenges and solutions, that sustain best-in-class brands.

Reading Magazine B, you’ll see your company and the world of brands through a new lens…inspiring new ways of creating, and managing brands:

Popular Issues

Popular Issues

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NEW 2nd Edition: Aesop grows & remains relevant by staying true to its enduring mission.


Stories of neighborhoods, shopping, and COVID—from around the world.


Lululemon brand pairs state-of-the-art sportswear and inspirational, engaged community.


One product, a pint at a time, decade after decade.

Magazine B has helped me understand how great brands become, and stay, great brands. It's more than just how they present themselves to customers — it's how they do everything.
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Andrea D, Seattle, WA

Read Magazine B to learn how:


Redefines performance vehicles—on the racetrack, on the autobahn, and in suburbia.


Combines the fine art of high-end watch making with a world-renowned symbol that says: “I’ve made it.”


Continues to redefine its products for new uses, new audiences, and new eras—all while maintaining its core features alongside their strong, simple brand identity.

Experience Magazine B


The Coffee Bundle: The way to say morning for billions of people: Magazine F: Coffee and Magazine B:
% Arabica, Intelligentsia and Blue Bottle Coffee


Montblanc, Lamy and Bic -- From luxury to everyday, Magazine B covers brands that help us put our thoughts on paper.

People Reading Magazine B Learn:

person holding porsche issue

Magazine B Merch


Sticker versions of the iconic Magazine B covers.


Let the world know what you're reading....


The Magazine B pens tell the world what you're reading.

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