Brand Value
Magazine B: Bic on the secrets to being a great, generation-spanning brand
Magazine B: Bic is a favorite of the reading-b.com staff. Most of the brands profiled at the magazine make expensive
September 5, 2025
UNIQLO
UNIQLO’s “accessible fashion” philosophy presents simple, attractive designs, minimal branding, and practical garments, challenging the notion that well designed, well-made clothing was only for the elite.
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Aesop brings luxury, purity and tranquility to body care.
Leica, the original perfector of light through a lens, maintains quality and innovation.
Rolex, the iconic leader in premium watches.
Lego inspires children of all ages to imagine, build and explore.
DISNEY: Imagineering a Global Brand of Entertainment everywhere.
The entertainment behemoth that started with a mouse, now theme parks, cruise ships, movies, Star Wars, Pixar and more. It’s still the company that Walt imagined a century ago.
Busan: Korea’s other world city shines another bright star in the world’s sky.
This port metropolis boasts a multicultural population and renowned status as a host of internationally recognized film, art, fashion, and food culture.
Spotify: The global audio ecosystem of music, podcasts and audio books
This innovative streaming service connects wildly diverse creators and consumers across more than 180 countries to savor sounds for every mood and moment.
The Balvenie: Innovating inside of centuries-old tradition
A peaty blend of tradition and innovation makes for a brand as distinctive as its taste. It’s an opportunity to enjoy the future through the proven customs of time.
Arabica: The new Global Coffee Sensation
One decade after its founding, there are now more than 130 % Arabica stores all across Asia, the Middle East, and in major cities like New York City and London.
Discover the brand’s journey…
Hawai‘i, the world’s most famous archipelago.
Dive into the history of Hawaii, starting 1,500 years ago and analyze its present position as a top tourist and vacationing destination.
Discover what makes Hawaii… Hawaii.
Behind-the-scenes
stories about the world’s most intriguing Brands
…and how they invent, produce, and deliver iconic products and services.
Discover best-in-class branding insights that make every brand better.
Each ad-free issue of MAGAZINE B showcases a single, iconic brand with vibrant, full-color photos, and powerful, untold narratives about the philosophy behind the brand.
The brand-documentary style details the products, people, challenges and solutions, that sustain best-in-class brands.
Reading Magazine B, you’ll see your company and the world of brands through a new lens…inspiring new ways of creating, and managing brands:
- What if Lego built a restaurant?
- How can Soho House lessons in hospitality transform your retail business?
- Where does Tsutaya’s relationship with its employees inspire updates to your company culture?
Magazine B has helped me understand how great brands become, and stay, great brands. It's more than just how they present themselves to customers — it's how they do everything.
Andrea D, Seattle, WA
Reviewer
Read Magazine B to learn how:
Porsche
Redefines performance vehicles—on the racetrack, on the autobahn, and in suburbia.
Rolex
Combines the fine art of high-end watch making with a world-renowned symbol that says: “I’ve made it.”
LEGO
Continues to redefine its products for new uses, new audiences, and new eras—all while maintaining its core features alongside their strong, simple brand identity.
Experience Magazine B
People Reading Magazine B Learn:
- core values and practices around how timeless brands are built—and sustained
- stories about the leadership, customers, employees, and communities that create, support, and sustain top brands
- examples of how executives, creatives, and other brand professionals consistently innovate, execute, and deliver great brand experiences for all stakeholders
Magazine B Merch
Magazine B Merch
Latest Blog Posts
Suyong Joh
Magazine B Publisher Suyong Joh interview
Suyuong Joh and his company B Media, publisher of Magazine B, has begun a new series, “A Perspective”. While it
August 17, 2025
Shareholder Value
The Cost of shareholder value
Shifting from an engineering to a shareholder value focused has been challenging for Boeing. It didn’t work out well. Not
July 25, 2025