Premium vs. Luxury
Ben Gilbert of the brilliant Acquired podcast is interviewed on The Materialist podcast.
It’s a brilliant listen, not just about Acquired’s most recent podcast about the history of Magazine B: Rolex, but about the difference between premium and luxury, and why the difference matters.
Of particular interest is their conversation around “The Rolex Effect – How a brand moves from being a product to becoming the default mental image of an entire category. Is success just about making a great product, or does it require reshaping how the world sees it?”. Ultimately, the podcast discusses the most powerful aspect of great, enduring brands; their ability to tell and maintain a compelling story to their customers and to the culture.
This conversation aligns perfectly with the Magazine B Philosophy of what makes a great, enduring brand. We strongly recommend that you listen.
We invite you to listen to Acquired’s other podcasts about Magazine B Brands, including:
- Ikea
- AirBnb
- Spotify
- Porsche
- Star Wars
- Disney (plus)
- Netflix: Part 1: https://www.acquired.fm/episodes/season-3-episode-8nbspnetflix-part-1
- Netflix: Part 2: https://www.acquired.fm/episodes/season-3-episode-9nbspnetflix-part-2
- TikTok
- Google (maps)
- Instagram, number 1, number 2
- Blue Bottle Coffee
- YouTube