About Magazine B
What is Magazine B?
Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create, support and sustain the brand.
Magazine B has published 87 issues since 2011, and their narratives remain relevant as they describe the core values and practices of these timeless brands.
What does Magazine B discover?
Every issue of B examines how the brand balances four elements, beauty, practicality, price and philosophy, to realize their goals of service to their owners, employees, customers and communities. B’s unique insights and in-depth analysis about how the brand was invented, how it’s managed, maintained and presented to the world offers readers a new way to look at the world of brands.
An Interview with the Publisher
“It also deals with the values and philosophy of each brand covered in Magazine B issues. We wish to inspire the readers who are conceiving their own brands in particular. In fact, Magazine B doesn’t analyze a brand’s growth factors or its key to success; instead, we want to focus on the attitude and awareness of the brand-lovers, the reason why they love it and the way how they feel towards it. Each brand we’ve selected takes its own path to make itself as a good brand; therefore, it’s no use trying to follow or copy the logos, uniforms, or promotion strategy of the brand. Rather, you have to focus on the attitude and philosophy.”
“What the brands that Magazine B has been focused on have in common is that their attitudes and philosophies don’t change over time.”