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ABOUT Magazine B

Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create and sustain the brand.

Magazine B has published 95 issues since 2011. Each issue is as timeless of the brand being profiled: The philosophy and practices of these great brands are notable for their consistency and focus as the quality of their products.

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About Magazine B

What is Magazine B's philosophy?

Every issue of Magazine B examines how the brand balances four elements, beauty, practicality, price and philosophy, to realize their goals of service to their owners, employees, customers and communities. B believes that these brand pillars, properly balanced, are key to creating and maintaining lasting brands and businesses.

B’s unique insights and in-depth analysis about how the brand was invented, how it’s managed, maintained and presented to the world offers readers a new way to look at the world of brands.

Interview with Magazine B Publisher Suyong Joh

On Magazine B’s 4th anniversary, Publisher Suyong Joh gave an extensive interview about the founding, philosophy and future of the magazine:

Among the excerpts (emphasis added):

“[Magazine B] also deals with the values and philosophy of each brand… We wish to inspire the readers who are conceiving their own brands in particular. In fact, Magazine B doesn’t analyze a brand’s growth factors or its key to success; instead, we want to focus on the attitude and awareness of the brand-lovers, the reason why they love it and the way how they feel towards it. Each brand we’ve selected takes its own path to make itself as a good brand; therefore, it’s no use trying to follow or copy the logos, uniforms, or promotion strategy of the brand. Rather, you have to focus on the attitude and philosophy.”


“What the brands that Magazine B has been focused on have in common is that their attitudes and philosophies don’t change over time.”



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Interview Eunsung Park, Editor in Chief

Magazine B’s long time Editor in Chief Eunsung recently gave an interview about her approach to editing, along with some insights about Magazine B’s philosophy and approach.

Among the excerpts (emphasis added):

Trying to figure out how we’ll look at the brand is as difficult as selecting the brand itself. If we choose to focus on financial success, it would be no different from a finance magazine, and if we focus on the product, it would be no different from a brand catalogue. We mostly have our attention on the people who make the brand, use the brand, and have been closely related to the brand for many years, to have the opportunity to look at a brand from all these different perspectives.


Who reads Magazine B?

Brand and marketing managers, fans of the brands featured in each issue, and those interested in branding and marketing. Magazine B is for everyone who is curious about the brands that shape our lives as business owners, employees and consumers.

Why brands and branding matter more than ever

Understanding how the world’s most timeless brands are built and how they endure matters—because this understanding influences and expands our sense of what’s possible for companies, careers, and consumers.

Brands play an outsized role in our lives—both as individuals and as members of a broader culture. They help us aspire to become our best selves.

Brands are the sea we swim in—without even knowing we’re wet.

Consider, for example, how you identify with brands you love. How you feel when you’re driving an iconic sportscar. How you experience wearing your most beloved clothes when you’re out on the town. How you carry your head higher when checking into a top hotel.

The Principles of Magazine B

Every issue of B examines how a brand balances 4 key elements:


Page by richly illustrated page, readers discover how brands leverage these qualities to optimize service to all stakeholders—owners, employees, customers, vendors, and communities, all while creating profitable, enduring businesses.


A winner of multiple design awards since its inception in 2011, Magazine B’s 91 issues profile companies of all sizes, in a wide range of industries, doing business in cultures around the world.

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