About Magazine B

What is Magazine B?

Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create, support and sustain the brand.

Magazine B has published 87 issues since 2011, and their narratives remain relevant as they describe the core values and practices of these timeless brands.

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What does Magazine B discover?

Every issue of B examines how the brand balances four elements, beauty, practicality, price and philosophy, to realize their goals of service to their owners, employees, customers and communities. B’s unique insights and in-depth analysis about how the brand was invented, how it’s managed, maintained and presented to the world offers readers a new way to look at the world of brands.

Who reads Magazine B?

Brand and marketing managers, fans of the brands featured in each issue, and those interested in branding and marketing. Magazine B is for everyone who is curious about the brands that shape our lives as business owners, employees and consumers.

An Interview with the Publisher

On Magazine B’s 4th anniversary, Publisher Suyong Joh gave an extensive interview about the founding, philosophy and future of the magazine: Among the excerpts (emphasis added):

“It also deals with the values and philosophy of each brand covered in Magazine B issues. We wish to inspire the readers who are conceiving their own brands in particular. In fact, Magazine B doesn’t analyze a brand’s growth factors or its key to success; instead, we want to focus on the attitude and awareness of the brand-lovers, the reason why they love it and the way how they feel towards it. Each brand we’ve selected takes its own path to make itself as a good brand; therefore, it’s no use trying to follow or copy the logos, uniforms, or promotion strategy of the brand. Rather, you have to focus on the attitude and philosophy.”

“What the brands that Magazine B has been focused on have in common is that their attitudes and philosophies don’t change over time.”