On Magazine B’s 4th anniversary, Publisher Suyong Joh gave an
extensive interview about the founding, philosophy and future of the magazine:
Among the excerpts (
emphasis added):
“It also deals with the values and philosophy of each brand covered in Magazine B issues. We wish to inspire the readers who are conceiving their own brands in particular. In fact, Magazine B doesn’t analyze a brand’s growth factors or its key to success; instead, we want to focus on the attitude and awareness of the brand-lovers, the reason why they love it and the way how they feel towards it. Each brand we’ve selected takes its own path to make itself as a good brand; therefore, it’s no use trying to follow or copy the logos, uniforms, or promotion strategy of the brand. Rather, you have to focus on the attitude and philosophy.”
“What the brands that Magazine B has been focused on have in common is that their attitudes and philosophies don’t change over time.”