About Magazine B

What is Magazine B?

Each issue of MAGAZINE B profiles a single brand, sharing the stories behind the people behind the product, including the culture of the managers, employees, customers and communities that create, support and sustain the brand.

Magazine B has published 91 issues since 2011. Each issue is as timeless of the brand being profiled: The philosophy and practices of these great brands are notable for their consistency and focus as the quality of their products.

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What are Magazine B's principles?

Every issue of Magazine B examines how the brand balances four elements, beauty, practicality, price and philosophy, to realize their goals of service to their owners, employees, customers and communities. B believes that these brand pillars, properly balanced, are key to creating and maintaining lasting brands and businesses.

B’s unique insights and in-depth analysis about how the brand was invented, how it’s managed, maintained and presented to the world offers readers a new way to look at the world of brands.

An Interview with the Publisher

On Magazine B’s 4th anniversary, Publisher Suyong Joh gave an extensive interview about the founding, philosophy and future of the magazine:

Among the excerpts (emphasis added):

“[Magazine B] also deals with the values and philosophy of each brand… We wish to inspire the readers who are conceiving their own brands in particular. In fact, Magazine B doesn’t analyze a brand’s growth factors or its key to success; instead, we want to focus on the attitude and awareness of the brand-lovers, the reason why they love it and the way how they feel towards it. Each brand we’ve selected takes its own path to make itself as a good brand; therefore, it’s no use trying to follow or copy the logos, uniforms, or promotion strategy of the brand. Rather, you have to focus on the attitude and philosophy.”


“What the brands that Magazine B has been focused on have in common is that their attitudes and philosophies don’t change over time.”



Who reads Magazine B?

Brand and marketing managers, fans of the brands featured in each issue, and those interested in branding and marketing. Magazine B is for everyone who is curious about the brands that shape our lives as business owners, employees and consumers.