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TABLE OF CONTENTS:
Intro
Editor’s Letter
The Paris Way
Parisians share their experiences with A.P.C.
Perspective
Various thoughts by Jean Touitou and the A.P.C.
Opinion
Jean Touitou, founder of A.P.C.
The Heart of A.P.C.
A.P.C. studio and atelier as the cradle of balanced designs
Essentials
Sporting the brand’s essential items, corporate employees talk about the A.P.C.’s aesthetic
Brand within a Brand
Collaboratively produced A.P.C. quilts, sneakers, and American clothing line
Campaigns
The chronicles of A.P.C. campaigns reflect the brand’s aesthetic
Transmission
Introduction to Transmission, published to commemorate A.P.C.’s 30th anniversary, and interview with editor Haydée Touitou
23 Rue Royale 75008 Paris
The living archive of A.P.C.
Opinion
Ezra Petronio, founder of Self Service
Interaction
A.P.C. continues to evolve through active explorations into a variety of industries
Simply Radical
Four brands seek simple answers from the core
Opinion
Masamichi Katayama, founder of Wonderwall
A.P.C. in the Cities
Regional characteristics and consumer patterns identified by A.P.C. stores in Paris, London, Tokyo, and Seoul
Spirit
A.P.C. enthusiasts react to the brand spirit
Heritage Denim
A.P.C. selvage denim embraces the heritage and artisanal spirit of Japanese denim
Brand Story
The journey of A.P.C., a brand that grows with understated designs and high quality
Interviews
CEO Francois-Cyrille de Rendinger
Art Director Judith Touitou
Headquarters
In the heart of A.P.C.’s creative DNA
Inspiration
The things that inspire Jean and Judith Touitou
Denim Guide
The basic elements of the denim pant
Figures
A.P.C.’s growth in numbers
References
Outro
Description
APC is a Parisian fashion brand founded by Jean Touitou in 1987 during an experiment with a men’s clothing collection called Hiver 87. APC, which stands for Atelier de Production et de Création, is known for the unique and unassuming yet highly refined aesthetics applied to top-quality fabrics in their products. With iconic items like Japanese selvage denim pants, the Half Moon bag, and the Judith Sandals, APC extends its appeal beyond Paris to global metropolises like Tokyo, London, and LA, generating a cult-like following worldwide.
Pairs nicely with Magazine B: ACNE STUDIOS and Magazine B: LEMAIRE
Since the beginning of the brand, the idea of “a design created by a collective” was important to me. The basic mindset of putting priority on a collective has not changed since the brand began. Every brand comes together as a result of team effort, whether they admit that or not.Jean Touitou, Founder of A.P.C.
We prioritize making the wearer feel good. Wearing comfortable, pleasant clothes helps everyone’s strong points shine properly.Judith Touitou, Artistic Director of A.P.C.
@APC_USA
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.75 × 7 × .75 in |
| Publisher | JOH |
| Pages | 176 |
| Size | 6.69 X 9.45in |
| Issue # | 78 |
