Description
APC is a Parisian fashion brand founded by Jean Touitou in 1987 during an experiment with a men’s clothing collection called Hiver 87. APC, which stands for Atelier de Production et de Création, is known for the unique and unassuming yet highly refined aesthetics applied to top-quality fabrics in their products. With iconic items like Japanese selvage denim pants, the Half Moon bag, and the Judith Sandals, APC extends its appeal beyond Paris to global metropolises like Tokyo, London, and LA, generating a cult-like following worldwide.
Pairs nicely with Magazine B: ACNE STUDIOS and Magazine B: LEMAIRE
Since the beginning of the brand, the idea of “a design created by a collective” was important to me. The basic mindset of putting priority on a collective has not changed since the brand began. Every brand comes together as a result of team effort, whether they admit that or not.Jean Touitou, Founder of A.P.C.
We prioritize making the wearer feel good. Wearing comfortable, pleasant clothes helps everyone’s strong points shine properly.Judith Touitou, Artistic Director of A.P.C.
@APC_USA