Arc’teryx, originally named Rock Solid, is a climbing gear label based out of Vancouver, Canada. Dave Lane founded the brand in 1989 in hopes of making better climbing products based on his experience out on the rocks. Renamed in 1991 to Arc’teryx, a stylized abbreviation of Archaeopteryx lithographica, the first known bird, the brand demonstrates its enthusiasm toward evolution in clothing production processes. Since the debut of its signature ergonomic Vapor climbing harness that evenly supports impact load, Arc’teryx has unveiled a series of innovative products like the Alpha SV, a windbreaker with excellent waterproofing technology, pushing the standards of the outdoor apparel to a new level. Furthermore, the brand’s design-focused urban techwear line like Veilance and System_A put the brand on the map with celebrities and members of emerging subcultures.
Pairs nicely with Magazine B: Patagonia, Magazine B: SnowPeak, Magazine B: Vibram and Magazine B: Thule
I believe that good design does not start with a sketch but a completed product. I think good design changes in terms of what the brand stands for, how the brand is structured, and who the audience might be. That’s because what I design is not a result of personal imagination but a practical outfit.Taka Kasuga, Creative Director of Statement of Arc’teryx
It’s hard to not add unnecessary things because it’s easy to get bored with the minimalist approach. You need to be disciplined to stay focused on minimalism. We fight to protect our approach. We don’t claim to pursue minimalism, but it happens when we try to create authentic products.
Dan Green, Senior Director of Advanced concepts of Arc’teryx