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Automotive Bundle: Porsche, Mini, Audi

The three Magazine B Automotive Issues


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Magazine B has covered three different Automotive companies — Porsche: The pinnacle of design and performance; Germany’s alternative to Mercedes-Benz in luxury with Audi, and the restored English brand (now under german management), Mini.

Traditional marketers will talk about how each owns a market segment, but what they each actually own is an identity. When a customer buys each of these brands, they inherit a specific identity about themselves. As you read these issues, it’s interesting to keep in mind how the buyer wants to think about themselves as they aspire to become a Porsche, Audi or Mini owner.

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Weight 1200 g
Dimensions 10 × 8 × 1 in
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