Automotive Bundle: Porsche, Mini, Audi

Description

Magazine B has covered three different Automotive companies — Porsche: The pinnacle of design and performance; Germany’s alternative to Mercedes-Benz in luxury with Audi, and the restored English brand (now under german management), Mini.

Traditional marketers will talk about how each owns a market segment, but what they each actually own is an identity. When a customer buys each of these brands, they inherit a specific identity about themselves. As you read these issues, it’s interesting to keep in mind how the buyer wants to think about themselves as they aspire to become a Porsche, Audi or Mini owner.