BALMUDA

TABLE OF CONTENTS:

Intro

Editor’s Letter
Retail Scene

Discovering Balmuda at Tsutaya Electrics Store

Opinion
Satoshi Wada, CEO of SWdesign

Lineup I
The five products in the Air Solution category

Inner Space
Unpacking the design and technology of the Air Solution category

Lineup II
The three products in the Kitchen category

Test
Putting the Kitchen category products into action

Opinion
Sukwoo Lee, CEO of SWNA

In Use
How Balmuda products are used in commercial spaces

Voices
Four appliance designers give their take on Balmuda

Opinion
Moonkyu Choi, power blogger

At Home
The spaces and lifestyle philosophies of Balmuda users

Small Giants
The small businesses shaping Japan’s premium appliances market

Brand Story
The birth and growth of Balmuda

Record
The brand’s creative process as documented on its social media

Partnership
The diverse partners that collaborate with Balmuda

Creative Department
Balmuda’s creative team on the design process and work culture

Interview
Gen Terao, President of Balmuda

Figures
Balmuda’s past and present in numbers

Prizewinners
Understanding design trends through Balmuda’s design prize wins

Outro