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BLUE BOTTLE COFFEE

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A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Somewhat of a unicorn in the coffee world, Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.

BLUE BOTTLE COFFEE: TABLE OF CONTENTS:

Intro

Editor’s Letter

Welcome
Blue Bottle patrons of Tokyo

Opinion
Michael Phillips, Director of Coffee Culture, Blue Bottle Coffee

Slow Coffee
Blue Bottle’s three extraction recipes for balanced tastes

Mates
Baristas and roasters representing Blue Bottle’s distinctive coffee culture

Backstage
Oakland roastery and cupping room–the control room for taste at all Blue Bottle cafés

Essentials
Various Blue Bottle products showing off the brand’s aesthetic and use of new technology

Opinion
Taesu Im, creative branding director of Stndrd

Atmosphere
Blue Bottle cafés in California bring out local cultures and quirks

Experience
Spaces that materialize the Blue Bottle brand philosophy and coffee experience

Opinion
Saki Igawa, Executive Vice President of Experience, Blue Bottle Coffee

Atmosphere
Blue Bottle cafés in Japan reflect characteristics of different neighborhoods while remaining welcome and friendly

Café Society
Blue Bottle’s influence and driving force for growth, as explained by those involved with the brand

New Wave
Roastery cafés in Tokyo that are spreading specialty coffee culture after the arrival of Blue Bottle in Japan

Refined

Brand Story
The stories behind Blue Bottle’s birth and growth

Interview
James Freeman, Founder, Blue Bottle Coffee Bryan Meehan, CEO, Blue Bottle Coffee

Henry House
Henry House, the Blue Bottle Coffee headquarters in Oakland

Session
Blue Bottle training imparts its corporate culture and hospitality philosophy to new employees

Partners
Large-scale investments and acquisitions that laid the foundation for the brand’s growth

Origin
Locations where Blue Bottle Coffee’s single origin coffee beans are sourced

Coffee Capitals
Four cities with distinctly unique café cultures

Seoul
A look at Blue Bottle’s second global destination

Figures
Blue Bottle’s specialty coffee business and influence in numbers

References

Outro

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