BROMPTON’s folding bike was first introduced by its founder and a lifelong engineer, Andrew Ritchie. The folding bike manufacturer is constantly committed to offering top- of- the-line products that it places “quality” as significant part of its brand identity. Indeed, BROMPTON continues to provide the public with compact, personal transport that ride superbly in congested downtown areas.
Magazine B publisher Suyong Joh, from the issue’s publisher’s note:
First, the Brompton folds easily, needing only two steps to achieve its magical compactness, and it makes a fabulous personal transport anywhere. Countless numbers of folding bikes are available in the market place. No other bikes, however, can imitate the Brompton’s fold. Its fold is so attractive that it can be recognized even from a distance when parked inside. In addition, the fine-looking compactness is paired with powerful performance. The Brompton World Championship, hosted by the British bike maker itself, clearly implies the folding bike’s riding capability.
Second, for the past three decades, Brompton as a brand has been evolving, virtually from one single product range. The bike manufacturer offers customization service to alter color and material according to customer taste and has achieved technological advances throughout its history. Moreover, Brompton’s unique “folding method,” introduced in its first prototype models, has been continuously implemented across the entire product range, even in its latest model. On the other hand, the majority of Brompton’s accessories and components are provided by independent businesses under partnership with Brompton. Similar to the iPhone, the folding bike maker is creating an ecosystem centered around a certain product range, creating an expanding ecosystem without limits.
Brompton pairs nicely with Magazine B Rapha and Magazine B Wilson