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BROMPTON

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BROMPTON’s folding bike was first introduced by its founder and a lifelong engineer, Andrew Ritchie. The folding bike manufacturer is constantly committed to offering top- of- the-line products that it places “quality” as significant part of its brand identity. Indeed, BROMPTON continues to provide the public with compact, personal transport that ride su- perbly in congested downtown areas.

TABLE OF CONTENTS:

01:02 INTRO
Brompton stems from a novel idea of creating a convenient means of personal transport for city dwellers. Jam-packed roads during rush hours have urged many to look for such a solution. This issue sets out with a narrative in its first section, and an introduction to share the feeling of frustration in traffic jams.

02:16 FOLDING BIKE
Dozens of manufacturers from around the world offer their own folding bike products. The magazine had a close look at them, along with the Brompton, and made a comparison among bikes from four major folding bike makers.

03:22 INTERVIEW 01
This actress enjoys a speedy ride on her road bike for her leisure time. It is practically her first time to pedal a Brompton and she did not hesitate to make a candid comment on it.

04:26 IDEA ABOUT BROMPTON
The keyword “Brompton” drew a wide range of comments from a series of search results. They give some hint at what Brompton riders have on their mind.

05:28 FILM ABOUT BROMPTON
Video clips were searched from online sources as well. The magazine anticipated the video clips to be dynamic in style, but quite surprisingly, some were found to be serene.

06:30 INNER SPACE
The staff members had a close look at how the Brompton “folds neatly,” and what the secret details are that make the folding bike superbly compact. We had opportunities to find out more about Brompton accessories, including Brompton’s brand new Oratory Jacket.

07:40 INTERVIEW 02
This Korean celebrity illustrator rides his light-yellow colored Brompton. His Brompton is just as uplifting as his work of art.

08:44 PARTNERSHIP
Riders can customize their basic Brompton models to their needs with accessories from numerous manufacturers. Some of them, like Brooks, a globally renowned saddle maker, have become more famous than their client.

09:48 COMPACT
The Brompton is known to be easy to stow thanks to the compactness of its fold. Our staff members tried the Brompton bike for themselves to see how nicely it is folded and stored in real life.

10:52 BIKE HISTORY
The magazine attempted to take a look at the brand image of Brompton from other angles by asking a number of Brompton riders what kind of bikes they rode previously, and if they did, what other bikes they are looking into.

11:54 INTERVIEW 03
This senior couple is touring around the globe with their Brompton bikes. The couple stressed the importance of portability and durability, and commented that the Brompton is the one that wonderfully balances these two traits.

12:58 BRAND TO BRAND
This section features the magazine’s findings about what brand name products Brompton riders have with them during their travels, whether it be ridings for business meetings, shopping, dating, or camping.

13:64 B’s CUT
The Brompton stands out from other folding bikes, not only for its compactness, but also for its powerful performance. This section features a photo essay on a folding bike that rides brilliantly well through alleys, as well as on streets.

14:84 BRAND STORY
All staff members of the magazine wanted to know more about Brompton. The folding bike maker went through its ups and downs since its first bike was introduced three decades ago, when its founder was forced to shut down business temporarily due to financial difficulties. It was the founder’s devotion to engineering that made Brompton overcome numerous challenges.

15:108 SYMBOL
Here is a set of six essential elements that drive Brompton’s bike making business, including stories that reveal what makes a bike a Brompton.

16 :112 OUTRO
Brompton may be a familiar brand name for some, while it can be new to some others. For this magazine’s readers, a number of Brompton riders appearing in this section may hint at the brand image.

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