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Magazine B Champions League

CHAMPIONS LEAGUE

In an industry where team and player brands seem to reign supreme, Champions League has established itself as a sign of absolutely the best soccer — games, teams and players — the world has to offer.

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TABLE OF CONTENTS:

Intro
Champions League matches always start in the early evening. B tries to capture the tension charging the stadium at dusk.

Understanding
B looks at the UEFA Champions League and the other football tournaments that cause excitement around the globe, the European leagues that regularly produce Champions League contenders, and some symbolic items that represent the appeal of the Champions League.

Clubs
There are football clubs that have made the most appearances in the Champions League semi-finals over the last decade. B examines the values behind each club through the keywords that European football lovers associate with them.

Marketing
B looks at the promotional efforts made by the official sponsors of the Champions League.

Talks on Champions League
B asked Champions League fans around the world about their thoughts of the league to take a peek at what appeals to them outside of the matches themselves.

Entertainment
Football lovers spend quite a lot of time enjoying their passion. B heard from three feverish Champions League fans about what they do for entertainment besides watching games.

Collectors
For football lovers, collecting football memorabilia is as meaningful as watching the games.

Maniacs
B looks at the nature and lifestyles of people who enjoy different sports.

B’s Cut
In their endless pursuit to become the best of the best, Champions League players resemble medieval warriors fighting for their lives. B captures this drive in Champions League scenes from the past.

Brand Story
The UEFA Champions League began in 1955 as a football club competition encompassing the whole of Europe. B listens to the story of the Champions League, which has undergone continual refinement on the way to becoming the world’s most prestigious football competition.

Outro
Shouts resonate from the stands as the players enter the stadium. The starting whistle blows across a field filled with excitement and tension.

Description

All football players dream of competing in the UEFA Champions League. The league, which began in 1955 as a pan-European football tournament, renamed itself in the early nineties and has evolved since then to become what it is today. Football clubs from across Europe come together in the Champions League to reveal which is the best of the best—and calling forth brand loyalty that not even the World Cup can match.

Magazine B publisher, from the publisher’s note of this issue:

A while ago, a friend of mine who used to work in the marketing field and I had a discussion about what we considered the most perfect example of marketing. Surprisingly, our conclusion was not a global brand like Coca-Cola or Nike, but was rather an international sports competition: the FIFA World Cup. At first glance, this might seem odd to most consumers because they think the essence of international sporting events like the Olympic Games and the World Cup is rooting for one’s country and the joy of winning. And enjoying sports doesn’t seem to demand anything of fans except watching TV and cheering. But one would think differently if he realized, by taking a closer look, that the “devoted attention” brought about among the public during those events is precisely what all marketers want so badly. No advertisement or PR campaign can dominate the press or the airwaves as sports competitions do. With the eyes of people around the world fixed on one event, it becomes an important moment for which any nation or company can mobilize all its resources. This keen public interest is converted into monetary value, resulting in the movement of an enormous amount of capital. Countries and companies alike try to capture the amazing opportunities that these moments of human unity offer.

Pairs nicely with Magazine B: Wilson, Magazine B: Lululemon

Additional information

Weight 12 oz
Dimensions 9.5 × 6.75 × 0.75 in
Publisher

JOH

Pages

148

Size

6.69 X 9.45in

Issue #

27