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Diptyque

DIPTYQUE

Diptyque: three artists, a dream, and a world of fragrances.

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Look Inside...

Diptyque: TABLE OF CONTENTS:

Intro

Publisher’s Note

Comments
Some fragrant moments captured on Instagram

Survey
Lifestyle brand preference survey, with a focus on fragrances

Markets
Perfumes Perfume market brand positioning analysis
Scented Candles
Scented candle market brand positioning analysis

Opinion
Myrto Dimoula, a lover of scented products

Shops
Reputations
The brand seen through the lens of concept stores

Inner Space
Lineup
The product lineup from scented candles to skin care products
Representations
Diptyque’s individuality revealed in its interpretations of candle fragrances
Design Language
Perfume brand vision as revealed in bottle and label design

Opinion
Kitae Kang, CEO of Maison des Bougies, a scented candle brand

Recollections
The special memories and objects recalled in fragrances

Opinion
St.phane Jaulin, former beauty section director at the select shop Colette

Influence
Niche Startups
Boutique fragrance brands create new possibilities

Lifestyle
Scent Layering
Scent layering reveals the user’s individuality in diverse ways

B’s Cut
Capturing of Memories
Photo essay by photographer Marion Berrin

Brand Story
From the foundation by three artists as a small fabric boutique to becoming an iconic global fragrance brand

Behind the Design
Diptyque’s design language looked through six elements

Episodes
Some of the stories behind the development of Diptyque’s representative materials and products

Celebrity’s Notes
Celebrity comments on Diptyque

34th Blvd. Saint-Germain
A visit to Diptyque’s flagship store

Interviews
Fabienne Mauny, Managing Director Myriam Badault, Marketing & Product Creation Director

Figures
The global scented product market and brand positioning

Facts
Interesting Diptyque facts

From the Editor in Chief
Diptyque’s core values

Outro

Description

Diptyque is a French fragrance brand founded in 1961 by three artists—Yves Coueslant, Desmond Knox-Leet, and Christiane Gautrot. Both its fragrances and its designs are original and evocative, making Diptyque one of the most recognizable brands straddling the niche and luxury markets.

In the Publisher’s note for this issue, Magazine B founder Suyong Joh mused:

“In fact, people in the fragrance and cosmetics industry often say that the manufacturing of their products is relatively easier than manufacturing products in other industries. When people choose from a range of products with the same function, however, the cheapest one isn’t always the one that gets picked. I believe this is because people don’t want to just get by—somewhere deep in their minds, they want their lives to be happier and more meaningful. I hope that this issue is an opportunity for us to consider the meaning of the interest people have in products like perfume that are not necessities for survival. Perhaps if we discover why we love those sorts of brands, we’ll also gain some insight into the reasons why we live.”

Paires nicely withe Magazine B Le Labo and Magazine B L’Occitaine

Additional information

Weight 380 g
Dimensions 9.5 × 6.75 × 0.75 in
Publisher

JOH

Pages

148

Size

6.69 X 9.45in

Issue #

31

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