DISNEY
The absolutely iconic entertainment company that started with a mouse and now includes a Kingdom.
$26.99
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Table of contents
02 INTRO 08 EDITOR’S LETTER
12 SWEET MEMORIES Disney-related memories and nostalgia told by people across different generations
18 EXPERIENCE THE FANDOM D23, Disney’s official fan club that serves as a media channel and a membership- based community for Disney connoisseurs
24 DISNEY SPIRITS Creative fans and creators who have a special love for the Disney brand
40 HERITAGE VILLAGE The Walt Disney Company’s headquarters in Burbank, California, USA
46 TIME-HONORED ARCHIVES The Walt Disney Archives—featuring artifacts like publications, home videos, live action clips, and promotional materials—and Suite 3H, founder Walt Disney’s office, restored to open to the public
50 OPINION: JENNIFER LEE Jennifer Lee, chief creative officer of Walt Disney Animation Studios, talks about the importance of discovering creative storytellers and the vision
4 of Walt Disney Animation Studios
56 ANIMATION CHRONICLES Disney’s feature-length animated films divided into three production periods and six major films acclaimed by critics and audiences alike
68 HISTORICAL TREASURES The Animation Research Library, a massive repository for all the original works created for Disney shorts and feature-length animated films
74 BEYOND THE FLOW The Walt Disney Animation Studios’s production workflow established to achieve one seamless world of storytelling
88 OPINION: KEESEUNG YANG Keeseung Yang, creator of YouTube channel Theme Park Buff, talks about the secret to the growth of Disney Parks as well as the multilayered guest experiences thanks to systemic design and management
94 THE MAGIC LAND Disney Parks pulls out all the stops to create a singular guest experience through detailed space design, service, and tech
106 BEHIND THE ATTRACTION Disney theme park attractions blur the boundaries between real life and screen magic, resulting in truly immersive experiences
114 CITIZEN OF DISNEYLAND Guest memories of Disneyland in Anaheim and Paris
118 MICKEY, THE STORY OF A MOUSE Mickey Mouse, the forever host of the Disney world
126 INTERVIEW: CAROL CHOI, SOYOUN KIM The future direction of Disney+ local original production told by
5 Carol Choi (executive vice president of APAC) and Soyoun Kim (managing director of the Walt Disney Company Korea)
130 PARTNERS Directors, producers, and actors partner with Disney+ amid changes in the media industry
138 BRAND STORY How the Walt Disney Company grew to be one of the most famous media and entertainment companies in the world over a century
144 LEGENDS he growth of Disney in the words of the company’s three esteemed leaders and the achievements of Disney legends
154 HIGHLIGHTS Record figures of the Walt Disney Company, made possible by Walt Disney’s brilliant imagination and interesting stories that complete the Disney world
167 OUTRO
Description
Founded in 1923 by Walt and Roy O Disney, the company started as an animation studio. They have been highly praised for laying the foundation for the history of modern animation, such as introducing meteor and color animation for the first time, and introducing a system that divides the animation production process. In 1955, it created Disneyland, the world’s first theme park in Anaheim, USA, and created the ‘Entertainment Empire’ Walt Disney Company by strengthening its character intellectual property business and acquiring and merging a number of media companies, including Pixar, Marvel, and 21st Century Fox, to maximize the value of its content. In addition, with the launch of the OTT platform Disney+ in 2019, we are constantly investing in increasing the number of contacts with consumers and creating another growth engine.
Great storytelling reminds us of how we are connected. It reminds us that we are connected in more parts than the differences between each other. We believe that sharing stories about who we are is the best way to find ourselves.
Jennifer Lee, Chief Creative Officer of Walt Disney Animation Studios
Disney is very special in that it moves the heart. It was impressive that the form of relationship with the consumer was very closely connected, as well as based on emotions. It must be thanks to Disney’s 100 years of relationships and communication with consumers in various ways, and everyone, including Disney’s own stories, products, parks, and soundtracks, must have been connected to Disney at least once at various stages of their lives.
Carol Choy, Executive Vice President, APAC, Local Original Production, The Walt Disney Company
Pairs nicely with Magazine B: Netflix and Magazine B: Apple Music.
We strongly recommend listening the the ACQUIRED podcast on Disney.
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 10 × 8 × 1 in |