TABLE OF CONTENTS:
Intro
Editor’s Letter
Headlines
Major media reports highlighting the significance of drones
Into the Market
DJI’s flagship stores built as a means to popularize new technology
In the Manual
A beginner’s guide to drone terminology and regulations
Opinion
Roland Siegwart, professor of autonomous systems at ETH Zürich
Chronicle
The world’s first commercial drone and its design evolution
Beginning
A lineup of recreational drones designed for user convenience
Software
DJI’s goals seen through the specialized software in each drone model
Opinion
Sangrae Jo, CEO of the online startup media platform Platum
Users
People utilizing DJI products in their own individual ways
Brand to Brand
Other tech products owned by DJI drone users
Opinion
Jaehwan Jeong, professional aerial cinematography director
Advanced
A lineup of professional drones designed to capture the most immaculate images
Industry
DJI’s strong suits as testified by people in the video industry
Extension
Practical uses of drones in various fields
Brand Story
DJI’s growth as the “Apple of the drone industry”
Insiders
Paul Pan, Product Manager at 118 DJI, and Natasha Gray, Senior Communication Manager for Enterprise at DJI
Made in Shenzhen
How the development plan for Shenzhen has motivated the growth of Chinese enterprises
Partnerships
DJI creates a new industrial ecosystem through partnerships
In the Media
Scenes from movies, television, and commercials filmed using drones
Figures
The growth of DJI and the global drone industry in numbers
References
Outro