In 1993, Markus and Daniel Freitag brothers first created their own brand of recycled products, FREITAG, using tarpaulins, inner tubes from bicycles and automobile seatbelts. Freitag brothers have seen commercial success in the global market; yet at the same time, they are in constant pursuit of sustainable business cycle.
Publisher and founder Suyong Joh introduces both Freitag and Magazine B:
The magazine’s first issue is “Freitag” – the very brand I have always considered well-balanced. Freitag offers bags made from reused material – however, thistakes only small portion of the vertex of the prism – “philosophy.” Practicality as they perfectly function as bags, style and sophisticated business operation paired with carefully planned production and supply chain, are taking the brand to the different realm from conventional environmental movement calling for use of, for example, eco bags.
First of all, Freitag’s bag is very functional. That’s what the bag-maker seems to be focusing on the most. At the same time, its products are stylish and they consciously convey messages. I think a recycled product repels its potential customers when it explicitly states it’s recycled. For anyone who aspires to be eco-conscious, not necessarily an environmental activist, Freitag could be one of the answers.Suyong Joh, Publisher of Magazine B
The entire manufacturing process is transparent – it is easy to see where every part of Freitag products comes from. I personally like adding variations to making method revolving around the same material and I think Freitag is good at it.Kwangho Lee, Designer