G-SHOCK
G-Shock, innovative maker of enduring, indestructible wrist computers that also tell time.
$18.99
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TABLE OF CONTENTS:
Intro
Editor’s Letter
In Yamagata
Yamagata factory where premium G-Shock products are made
Opinion
Kikuo Ibe, inventor of G-Shock
Engineering
Intensive G-Shock performance tests
Components
A closer look at G-Shock components
Technology
G-Shock’s accurate time-telling technology and durable form
Lineup
Descriptions of each lineup by a G-Shock designer
Opinion
Masayuki Hirota, editor-in-chief, Chronos Japan
Retail
Specialty shops that sell G-Shock watches
Evolution
The evolution of wearable devices from mechanical wristwatches to smartwatches
They Said
Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers
Opinion
Shinsuke “Alex” Nakada, director of Beams
Collaboration
The many sides of G-Shock seen through 57 collaborative products
Taste
The value of G-Shock described by neuroscientist Hideto Tomabechi
Collection
A G-Shock collector talks to about his taste and reasons for collecting
Customizing
The story of one customizing expert’s strong attachment to G-Shock
The Molded
Brand Story
How a bulky, plastic wristwatch became a world-famous brand
From the Headquarters
Stories told by those in charge of G-Shock’s performance and design
About Casio
Tidbits on Casio, G-Shock’s mother company
Industry
Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru
Dictionary
Wristwatch-related terms and definitions
Figures
The watch market in Japan and across the world in numbers along with G-Shock related figures
References
Outro
Description
G-Shock is the first wristwatch brand created by Casio in 1983. When the watch industry was divided into high-end Swiss watches and an ocean of indiscernible low-end brands, G-Shock introduced products with unprecedented strength that confidently vowed to withstand even the worst of falls. The chunky design aimed to protect the case during impact appealed to the youth of the 1990s, and G-Shock quickly exploded into a globally recognized brand. That generation wore a G-Shock in the end of the 20th century became adults, and the brand had also evolved beyond producing merely functional timepieces and began releasing stylish fashion items. Avid wearers have enjoyed a plethora of attractive features over the years on different models of these indestructible watches, contributing to a magnificent G-Shock culture today.
G-SHOCK Quotes:
I have this message in my mind to “Never ever give up. The last thing I would say is, “You can achieve what you want to achieve because I, an entirely useless person, was able to achieve a great feat.” I keep sending these messages through G-Shock watches.
Kikuo Ibe, Advisory Engineer of Casio
We conduct a host of quality evaluations under the assumption of unexpected conditions. In fact, we even put a lot of effort into testing qualities that are not listed in the product specifications.
Atsuchi Oyama, Manager of the Quality Assurance Department
Pairs nicely with Magazine B: SUUNTO and Magazine B ROLEX
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.75 × 7 × .75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 77 |
