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G-SHOCK

$18.99

G-Shock is the first wristwatch brand created by Casio in 1983. When the watch industry was divided into high-end Swiss watches and an ocean of indiscernible low-end brands, G-Shock introduced products with unprecedented strength that confidently vowed to withstand even the worst of falls. The chunky design aimed to protect the case during impact appealed to the youth of the 1990s, and G-Shock quickly exploded into a globally recognized brand. That generation wore a G-Shock in the end of the 20th century became adults, and G-Shock had also evolved beyond producing merely functional timepieces and began releasing stylish fashion items. Avid G-Shock wearers have enjoyed a plethora of attractive features over the years on different models of these indestructible watches, contributing to a magnificent G-Shock culture today.

TABLE OF CONTENTS:

Intro

Editor’s Letter

In Yamagata
Yamagata factory where premium G-Shock products are made

Opinion
Kikuo Ibe, inventor of G-Shock

Engineering
Intensive G-Shock performance tests

Components
A closer look at G-Shock components

Technology
G-Shock’s accurate time-telling technology and durable form

Lineup
Descriptions of each lineup by a G-Shock designer

Opinion
Masayuki Hirota, editor-in-chief, Chronos Japan

Retail
Specialty shops that sell G-Shock watches

Evolution
The evolution of wearable devices from mechanical wristwatches to smartwatches

They Said
Wristwatches and G-Shocks worn by DJs, stylists, surfers, and jewelry designers

Opinion
Shinsuke “Alex” Nakada, director of Beams

Collaboration
The many sides of G-Shock seen through 57 collaborative products

Taste
The value of G-Shock described by neuroscientist Hideto Tomabechi

Collection
A G-Shock collector talks to about his taste and reasons for collecting

Customizing
The story of one customizing expert’s strong attachment to G-Shock

The Molded

Brand Story
How a bulky, plastic wristwatch became a world-famous brand

From the Headquarters
Stories told by those in charge of G-Shock’s performance and design

About Casio
Tidbits on Casio, G-Shock’s mother company

Industry
Outlook on the future of wristwatches and interview with Jean-Claude Biver, the world’s most acclaimed wristwatch marketing guru

Dictionary
Wristwatch-related terms and definitions

Figures
The watch market in Japan and across the world in numbers along with G-Shock related figures

References

Outro

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