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Magazine B Haagen-DAZS

HAAGEN-DAZS

The name is as much of a confection as the product. The Haagen-Dazs story is about creating a luxury brand from little more than a great name, great branding and lots of high quality ingredients.

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HAAGEN-DAZS TABLE OF CONTENTS:

Intro

Editor’s Letter

Comments
Häagen-Dazs on Instagram

Opinion
Tristan Choi, CEO of Fell + Cole

Lineup
A look at Häagen-Dazs’ journey through its key flavors

My Taste
Consumers share their favorite flavors and experiences

Opinion
Sweets Bancho, food producer

Market
How Häagen-Dazs infiltrated numerous markets

Guilty Pleasure
People who enjoy Häagen-Dazs in their own way

Opinion
Jung-in Yoo, chef-owner of Kind

Menu
Häagen-Dazs shines on the dessert menus of restaurants and cafes

View from the Top
The super-premium image of the Häagen-Dazs brand

B’s Cut
Images that reveal Häagen-Dazs’ hidden class

Brand Story
The birth of a premium ice cream for adults and its branding strategy

Advertising
Advertising with seductive imagery and suggestive phrasing

Taste of Trends
Häagen-Dazs flavors reveal prevailing trends in the food and beverage industry

Quotes
What Häagen-Dazs means to the rich and famous

League
The marketing strategies of Häagen-Dazs’ competitors

Figures
Numbers that display Häagen-Dazs’ status in the world of ice cream

Outro

Description

Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy. Founders Reuben and Rose Mattus, husband and wife, hoped the company would be associated with the artisan spirit of old Europe. The compound word “Häagen-Dazs” doesn’t mean anything but is supposed to sound Danish, as Denmark is renowned for its dairy products. As the brand name continues to arouse consumer curiosity and is often assumed to be European, it seems the company nomenclature has been successful. Its creamy texture and deep flavours catapulted the brand to the ice cream of choice for leading restaurants, cafes, airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Häagen-Dazs has made a name for itself as a guilty pleasure for adults.

Additional information

Weight 12 oz
Dimensions 9.5 × 6.75 × 0.75 in
Publisher

JOH

Pages

148

Size

6.69 X 9.45in

Issue #

47