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HAAGEN-DAZS

$18.99

Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy. Its creamy texture and deep flavours catapulted Häagen-Dazs to the ice cream of choice for leading restaurants and cafes as well as airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Häagen-Dazs has been successful in making a name for itself as a guilty pleasure for adults.

TABLE OF CONTENTS:

Intro

Editor’s Letter

Comments
Häagen-Dazs on Instagram

Opinion
Tristan Choi, CEO of Fell + Cole

Lineup
A look at Häagen-Dazs’ journey through its key flavors

My Taste
Consumers share their favorite flavors and experiences

Opinion
Sweets Bancho, food producer

Market
How Häagen-Dazs infiltrated numerous markets

Guilty Pleasure
People who enjoy Häagen-Dazs in their own way

Opinion
Jung-in Yoo, chef-owner of Kind

Menu
Häagen-Dazs shines on the dessert menus of restaurants and cafes

View from the Top
The super-premium image of the Häagen-Dazs brand

B’s Cut
Images that reveal Häagen-Dazs’ hidden class

Brand Story
The birth of a premium ice cream for adults and its branding strategy

Advertising
Advertising with seductive imagery and suggestive phrasing

Taste of Trends
Häagen-Dazs flavors reveal prevailing trends in the food and beverage industry

Quotes
What Häagen-Dazs means to the rich and famous

League
The marketing strategies of Häagen-Dazs’ competitors

Figures
Numbers that display Häagen-Dazs’ status in the world of ice cream

Outro

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