HAAGEN-DAZS
Häagen-Dazs stirs up a company of decadent ingredients, a strategic name, & smart branding.
$18.99
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HAAGEN-DAZS TABLE OF CONTENTS:
Intro
Editor’s Letter
Comments
Häagen-Dazs on Instagram
Opinion
Tristan Choi, CEO of Fell + Cole
Lineup
A look at Häagen-Dazs’ journey through its key flavors
My Taste
Consumers share their favorite flavors and experiences
Opinion
Sweets Bancho, food producer
Market
How Häagen-Dazs infiltrated numerous markets
Guilty Pleasure
People who enjoy Häagen-Dazs in their own way
Opinion
Jung-in Yoo, chef-owner of Kind
Menu
Häagen-Dazs shines on the dessert menus of restaurants and cafes
View from the Top
The super-premium image of the Häagen-Dazs brand
B’s Cut
Images that reveal Häagen-Dazs’ hidden class
Brand Story
The birth of a premium ice cream for adults and its branding strategy
Advertising
Advertising with seductive imagery and suggestive phrasing
Taste of Trends
Häagen-Dazs flavors reveal prevailing trends in the food and beverage industry
Quotes
What Häagen-Dazs means to the rich and famous
League
The marketing strategies of Häagen-Dazs’ competitors
Figures
Numbers that display Häagen-Dazs’ status in the world of ice cream
Outro
Description
Founded in 1961 in Bronx, New York, Häagen-Dazs has generated a lot of ink over the years with its Northern European-inspired naming strategy. Founders Reuben and Rose Mattus, husband and wife, hoped the company would be associated with the artisan spirit of old Europe. The compound word “Häagen-Dazs” doesn’t mean anything but is supposed to sound Danish, as Denmark is renowned for its dairy products. As the brand name continues to arouse consumer curiosity and is often assumed to be European, it seems the company nomenclature has been successful. Its creamy texture and deep flavours catapulted the brand to the ice cream of choice for leading restaurants, cafes, airlines and hotels. Hooking its marketing strategies into the sensuous and hedonistic qualities of ice cream, Häagen-Dazs has made a name for itself as a guilty pleasure for adults.
Pairs nicely with Magazine B: Blue Bottle Coffee and Magazine F: Ice Cream
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 47 |
