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INSTAGRAM

Instagram changes the lens through which we see our world and ourselves.

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TABLE OF CONTENTS:

Intro

Editor’s Letter

Hashtags
Cultural impacts of hashtags highlighted by the media

New Generation
The ways the digital native generation exploits Instagram

Opinion
Eva Chen, Head of Fashion Partnerships at Instagram

People
Lifestyles of global influencers producing distinct and authentic content

Creations
A typical content genres on Instagram offering new perspectives

Opinion
Ian Spalter, Head of Design at Instagram

Products
Instagram’s various user- centric solutions quickly reflect community feedback

Invitation
The IGTV launch event held in San Francisco

Opinion
Marcus Fairs, Editor-in-Chief of Dezeen

Groundbreakers
Unconventional uses of Instagram as a business platform beyond promotion and marketing

Instagrammables
Instagram’s influence on recognition of space, its practicality, and aesthetics

Brand Story
Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform

Headlines
Instagram’s recent one- year trajectory and future projection seen through major media headlines

Dictionary
Hashtags as keys to understanding these contemporary times

Pioneers
Seven founders of powerful social media platforms that are leading sociocultural changes

Culture
Instagram’s internal teams and their approach to defending and guiding community values

Interview
Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram

Figures
Instagram’s steep growth and leverage seen through numbers

References
Outro

Description

Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which transcends textual and linguistic limitations, and a user-centric service that reflects real-time community feedback are the key pillars of Instagram’s success.

Instagram is a company that always puts the community first. This means that the users are at the center of everything we do. A lot of people don’t know this, but Kevin and Mike’s first hire in the early days of Instagram wasn’t an engineer—it was a community manager. Even today, our values are still focused on our users, which I think is the reason we’ve continued to be successful.
Marne Levine, Chief Operation Officer of Instagram
I think technology is changing the way people rally together in three ways. First, we’re giving a voice to people who are campaigning for their values. Instagram has empowered them to say what they want to say. Second, we’re giving those campaigners tools. We’re enabling them to tell visual stories about the people they’re trying to help and the volunteers they’re working with. Third, we’re giving those campaigns new audiences.
Mike Krieger, Co-founder & Chief Technology Officer of Instagram

Additional information

Weight 380 g
Dimensions 9.5 × 6.75 × 0.75 in
Publisher

JOH

Pages

148

Size

6.69 X 9.45in

Issue #

68

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