Look Inside...
Previous image
Next image
TABLE OF CONTENTS:
Intro
Editor’s Letter
Hashtags
Cultural impacts of hashtags highlighted by the media
New Generation
The ways the digital native generation exploits Instagram
Opinion
Eva Chen, Head of Fashion Partnerships at Instagram
People
Lifestyles of global influencers producing distinct and authentic content
Creations
A typical content genres on Instagram offering new perspectives
Opinion
Ian Spalter, Head of Design at Instagram
Products
Instagram’s various user- centric solutions quickly reflect community feedback
Invitation
The IGTV launch event held in San Francisco
Opinion
Marcus Fairs, Editor-in-Chief of Dezeen
Groundbreakers
Unconventional uses of Instagram as a business platform beyond promotion and marketing
Instagrammables
Instagram’s influence on recognition of space, its practicality, and aesthetics
Brand Story
Strategies that jet-fueled Instagram’s growth into the most influential and successful social media platform
Headlines
Instagram’s recent one- year trajectory and future projection seen through major media headlines
Dictionary
Hashtags as keys to understanding these contemporary times
Pioneers
Seven founders of powerful social media platforms that are leading sociocultural changes
Culture
Instagram’s internal teams and their approach to defending and guiding community values
Interview
Mike Krieger, Co-founder & Chief Technology Officer of Instagram / Marnie Levine, Chief Operation Officer of Instagram
Figures
Instagram’s steep growth and leverage seen through numbers
References
Outro
Description
Born in 2010 from the minds of two young Stanford graduates, Kevin Systrom and Mike Krieger, Instagram has grown into the most influential social media platform in just eight years, with over one billion monthly active users around the world. The intuitiveness of image-centric communication, which transcends textual and linguistic limitations, and a user-centric service that reflects real-time community feedback are the key pillars of Instagram’s success.
Instagram is a company that always puts the community first. This means that the users are at the center of everything we do. A lot of people don’t know this, but Kevin and Mike’s first hire in the early days of Instagram wasn’t an engineer—it was a community manager. Even today, our values are still focused on our users, which I think is the reason we’ve continued to be successful.Marne Levine, Chief Operation Officer of Instagram
I think technology is changing the way people rally together in three ways. First, we’re giving a voice to people who are campaigning for their values. Instagram has empowered them to say what they want to say. Second, we’re giving those campaigners tools. We’re enabling them to tell visual stories about the people they’re trying to help and the volunteers they’re working with. Third, we’re giving those campaigns new audiences.Mike Krieger, Co-founder & Chief Technology Officer of Instagram
For more profiles of digital leaders, see Magazine B: Apple Music, Magazine B: Google, Magazine B: YouTube and Magazine B: Netflix.
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 68 |
