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LEICA

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TABLE OF CONTENTS:

Intro

Publisher’s Note

Comments
Comments from Leica users across the globe and records of the moments they have shared with Leica

Into the Shops
Scenes from Leica stores around the world

Opinion
Jeffrey Hirsch, owner of the New York camera shop Foto Care

Inner Space
Product Scenes
Leica’s unique show window displays revealing the brand’s identity
Basic Lineup
Classic product lineups encompassing Leica’s past, present, and future
Extended Lineup
Products born out of Leica’s confidence and spirit of collaboration

VS
Function
A look at Leica’s attempts to differentiate itself in the digital market

Opinion
Film director Chan-wook Park

Shops
Independent Dealers
Independent dealers retailing Leica products in their own ways

User Choice
Attachment
Four Leica users who each have different reasons for liking the brand

Brand to Brand
Media Inspiration
Leica users talk about the media outlets that inspire them

Opinion
British conceptual artist Rolf Sachs

The Decisive Moment
Artworks
Records of the scenes captured by 10 photographers
Tools
The value of Leicas as tools
Stories
The philosophies and attitudes of 10 photographers
The Field
Photographers capturing photos in the field

Brand Story
Leica’s unique philosophy and technologies helped it rise from its origins as a small microscope maker to the peak of the camera industry

Partnership
Leica’s partners share common business or cultural experiences with the German camera company

Timeline
An analysis of the global camera market with a chronology of significant events

Recognition
The prestige of the Leica seen in comments by public figures

Quotes
Quotes by Leica CEO Alfred Schopf

Figures
Significant figures in the history of Leica

From the Editor in Chief
The Editor in Chief offers his observations on Leica’s core values

Outro

Description

From its origins as a microscope maker, Leica made photography a part of everyday life when they introduced the first 35 mm camera in 1914. Leica’s century-old tradition of quality cameras and lenses highlights the true essence of what a camera is and sets the company apart from the powerful Japanese DSLR brands.

Additional information

Weight 12 oz
Dimensions 9.5 × 6.75 × 0.75 in
Publisher

JOH

Pages

148

Size

6.69 X 9.45in

Issue #

34