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LEMAIRE

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INTRO
EDITOR’S LETTER
PERSONAL ARCHIVES

Hints of Christophe Lemaire and Sarah- Linh Tran’s creativity found in their work spaces

IN MARAIS

The Lemaire headquarters blends into the Marais, a historic district in Paris

SMALL TALK

People at Lemaire affirm their personal beliefs about clothing and the brand’s unwavering trajectory

INTERVIEW: CHRISTOPHE LEMAIRE & SARAH-LINH TRAN

Co-creative directors of Lemaire

ON-SITE WORKSHOP

Lemaire’s in-house atelier materializes the brand’s design universe

LEMAIRE WARDROBE

Lemaire’s iconic style imbues the brand’s shirts, jackets, overcoats, and other essential items

UNDERSTATEMENT

Delicate design language expressed through colors, materials, silhouettes, and other details

OPINION: ANJA ARONOWSKY CRONBERG

Fashion journalist Anja Aronowsky Cronberg attests that Lemaire provides physical and mental comfort through its clothes

DEFINITE

The unique perspectives of Lemaire brand fans who refuse to compare themselves with others

AT THE BOUTIQUE

Lemaire boutiques reflect the brand’s comfortable and calm mood

CRAFT PARTNERS

The brand expands its aesthetic domain through ingenious partnerships with artisans and artists

OPINION: SONYA DYAKOVA

Graphic designer Sonya Dyakova says that the allure of Lemaire is that it has created its own narrative by incorporating cultural elements in fashion

IN THE COLLECTIONS

Impressive Lemaire collections created in collaboration with outside creators

INDIVIDUALS

Strong personalities who have appeared on Lemaire runways

ESSAYS

Thoughts on the charms of Lemaire as everyday wear that is anything but mundane

AN OPTICAL POEM

Lemaire’s color palette reflects light, shadow, and nature’

BRAND STORY

How Lemaire grew while concentrating on creating styles rather than fashion

INSPIRATIONS

Music, films, books, and architecture that inspire the Lemaire designer duo

Outro

Description

In 1991, Christophe Lemaire founded his namesake fashion label in Paris, France, which was soon lauded for its timeless everyday wear and ardent fanbase. Thinking of all skin tones, Lemaire developed a signature dialed-down color palette and understated aesthetic for his practical garments made of innovative materials. These silhouettes are manifested in the brand’s staples—namely, the dry silk shirts and the asymmetrical Twisted Dress with button detailing. When Sarah-Linh Tran joined at the helm in 2010 as co-creative director, Lemaire entered a renaissance. Today, the Lemaire brand has a wider reach than ever, transcending genre, gender, and age with a leather goods line, jewelry offerings, and collaboration with Japanese lifewear brand Uniqlo.

LEMAIRE quotes

The reason I developed a personal, inward-looking relationship with clothing might have a link with my family background. I’m French and Vietnamese—as well as Polish and Jewish. I wanted to make clothes my own language so that I could essentially defy the boxes or categories that others tried to fit me into. Adding some porosity to my wardrobe meant I could transcend temporal, spatial, and social constraints, which I think is in line with Lemaire’s vision.
Sarah-Linh Tran, Co-creative directors of Lemaire
Comfort when you wear the piece is top priority. Apparel that allows personal space between the piece and the wearer while offering free range of movement naturally reveals the wearer’s characteristics and charms. When creating clothing, we always keep in mind that a designer’s work is only 50 percent of the process—and that the rest goes to the wearer. As a designer, I try to leave room for interpretation, rather than forcing our personal ideas onto our clientele.
Christophe Lemaire, Co-creative directors of Lemaire

Paires nicely with Magazine B: Chanel, Magazine B: Maison Kitsune, Magazine B: Maison Margiela

Additional information

Weight 12 oz
Dimensions 9.5 × 6.75 × 0.75 in
Publisher

JOH

Pages

148

Size

6.69 X 9.45in

Issue #

72