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LULULEMON
$18.99
Founded in 1998 in Vancouver, Canada, Lululemon is a contemporary sportswear brand that initially gained recognition for its optimal-performance yoga pants. The highly functional and comfortable tops, pants, outerwear, daily wear, and sports gear are products of extensive observation of physical movements—or “the science of feel,” as described by the brand. Lululemon is regarded as standing at the epicenter of the athleisure trend, offering garments suited not only for workouts but also for daily life and even work. The brand has grown rapidly to secure an exclusive market share that rivals long-standing global sports brand powerhouses, a success rooted in the philosophy of symbiotic brand-customer prosperity that encourages community building centered on local stores and Lululemon ambassadors.
TABLE OF CONTENTS:
Intro
Editor’s Letter
Black Stretchy Pants
The status of Lululemon’s Align Pant as seen through media reviews
Opinion
Amanda Casgar, Director of Global Culture & Talent Integration, Lululemon
Milestones
Three Lululemon locations that served as turning points for the brand
Experiences
How Lululemon designs and utilizes space to pioneer experiential retailing
Opinion
Tom Waller, Senior Vice President of Whitespace™, Lululemon
Essentials
Lululemon’s key products and their characteristics born through research and experimentation
Dialogue
Interviews with Lululemon’s designers who add tactile delight to performance to complete the athleisure look
The Sweatlife
People who pursue wellness and their lifestyle items
Communities
Community-based wellness businesses advocating healthy lifestyles and mind-body balance
Opinion
Chelsea Jackson Roberts, Global Yoga Ambassador, Lululemon
Manifesto
Lululemon’s favorite quotes propose healthy ways of living and thinking
Vision & Goals
In-store Vision and Goals sessions help establish direction and objectives
Mindfulosophy
Stories of people who have achieved physical health and mental growth by making wellness part of their lives
Sensation
Brand Story
Lululemon, the market shifter offering sportswear that blends into everyday life, its growth, and its prospects
People
The corporate culture founded on Vision and Goals to encourage personal growth
Interview
Michelle Davies, Vice President Global Events and Athlete and Influencer Programs; Celeste Burgoyne, Executive Vice President, The Americas and Global Guest Innovation; and Calvin McDonald, CEO
Celebration
The annual half-marathon summer festival in Vancouver gathers Lululemon communities from across the world
New Wave
Sportswear brands and wellness platforms that might become the next-generation Lululemon
Blue Chip
The sportswear industry seen through stock market trends and consumption patterns
Figures
The athleisure market and Lululemon’s growth seen through numbers
References
Outro
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