Description
Founded in 1998 in Vancouver, Canada, Lululemon is a contemporary sportswear brand that initially gained recognition for its optimal-performance yoga pants. The highly functional and comfortable tops, pants, outerwear, daily wear, and sports gear are products of extensive observation of physical movements—or “the science of feel,” as described by the brand. Lululemon is regarded as standing at the epicenter of the athleisure trend, offering garments suited not only for workouts but also for daily life and even work. The brand has grown rapidly to secure an exclusive market share that rivals long-standing global sports brand powerhouses, a success rooted in the philosophy of symbiotic brand-customer prosperity that encourages community building centered on local stores and Lululemon ambassadors.
Like Nike, Lululemon has invested heavily in building a community around a lifestyle of personal fitness and the transformational empowerment that can bring to lives. Lululemon’s brand pairs nicely with, and supports, individuals identity as fit, healthy athletes, not just consumers of high-end, state of the art athletic wear.
LULULEMON Quotes:
If we fail substantially more than we succeed, it means we’re not doing our best. Or you could say we’re not properly guiding our experiments somehow. I think Lululemon is a company that values selfreflection, improvement, and development.Tom Waller, Senior Vice President of Whitespace™ Lululemon
Lululemon doesn’t strive for perfection, which is why I think guests open themselves to us. We understand that life isn’t perfect and everyone has their ups and downs. I believe that among those twists and turns of life, we can grow to understand each other and improve ourselves. I love Lululemon because I can truly be myself here, and I try to relay that courage and energy to our guests.Amanda Casgar, Director of Global Culture & Talent Integration at Lululemon
LULULEMON pairs nicely with Magazine B: ARC’TERYX and Magazine B: Wilson