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RAPHA

RAPHA

Rapha combines fashionable, high performance cycling wear with clubs that encourage cycling in community. Learn how they created a culture as part of their brand.

$18.99

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RAPHA TABLE OF CONTENTS:

BICYCLE COMMUTING
Commuting with Rapha employees whose lives revolve around bikes

LONDON BY BIKE
Four shops rich in cycling culture and cyclist solidarity

OPINION: ALEX VALDMAN
Alex Valdman, former Creative Director of Rapha for product design

AT THE ATELIER
The innovative spirit and passion of the R&D Team and Product Team as seen at the atelier

COLLECTION
Beautiful, quality clothing for cycling culture enthusiasts

STORY LABEL
Labels revealing fascinating insights into cycling history and culture

OPINION: FRANÇOIS CONVERCEY
François Convercey, Chief Marketing Officer of Rapha for global marketing

THE CYCLING CLUB
Rapha Clubhouses and the Rapha Cycling Club embody brand and cycling values

LOOKS
How the attire of Rapha employees aligns with their lifestyles

COMMUNITY
What cycling means to Rapha Cycling Club members

HERNE HILL VELODROME
Bringing life to one of the oldest cycling tracks that is at the heart of British cycling culture

CREWS
Rapha-sponsored professional cycling teams and their momentous stories

INTERVIEW: SIMON MOTTRAM
Founder and CEO Simon Mottram talks about the history of cycling and Rapha’s brand mission

REFLECTION
The history of cycling reflected in Rapha jerseys

BRAND STORY
Rapha helms a new path for cycling clothing with its own vocabulary

MISSION
Strategies and policies that reflect Rapha’s goal to grow the overall bike market

MESSENGER
Rapha’s Creative Team delivers the spirit of cycling through visual narratives

STORYTELLING
Collaborators celebrate Rapha in images and videos

CYCLE TALK
A podcast dedicated to cycling presents the latest industry buzz

DIGEST
Figures that shed light on the cycling industry and five bike-friendly cities

ROADMAP
Cycling routes in London, Amsterdam, Seoul, and Tokyo

OUTRO

Description

Rapha: Magazine B Issue 84

Founded in London by cycling enthusiast Simon Mottram in 2004, Rapha became the first sportswear brand to design solid color cycling jerseys made of merino wool, revolutionizing cycling apparel into fashionable clothing. In line with the founder’s passion for cycling, Rapha’s many collections satisfy both professional and casual urban cyclists. The brand has also opened over 20 clubhouses throughout Europe, North America, and Asia to serve as community hubs for cyclists. Today, Rapha continues to contribute to cycling culture as a sponsor for events that promote the sport of cycling and foundations that inspire and empower the next generation.

From Magazine B Content and Editorial Director Eunsung Park:

Rapha built this solid reputation thanks to Mottram’s deep respect for sports and keen insight as he prepared to launch the brand, the founder thoroughly explored every angle of cycling history, showcasing designs representing the golden days of cycling and working tirelessly to produce quality media on cycling culture for the general public. No one had attempted this before him. Just as contemporary film directors tip their hats to cinematic masterpieces in new creations, Rapha pays homage to cycling heritage. It makes me appreciate once again that nothing awakens subdued senses more than genuine, profound respect. If what we’re doing feels unoriginal or uninspiring, that means it’s time to ask ourselves if we’ve spent enough time musing over all that came before us. 

Rapha Quotes:

The video and image campaigns aren’t made for practical reasons, like marketing. We’re doing it because we’re passionate about cycling. They’re designed to promote the enjoyment of cycling and to bring together people under the big umbrella of cycling culture.
Simon Mottram, Founder & CEO of Rapha
With Rapha, we promote the concept of making cycling a happier experience and provide customers with opportunities to go out and refresh their minds.
Alex Valdman, Former Creative Director of Rapha

Pairs well with Magazine B Brompton and Magazine B: Wilson

Additional information

Weight 12 oz
Dimensions 9.75 × 7 × .75 in
Publisher

JOH

Pages

148

Size

6.69 X 9.45in

Issue #

84