Rapha: Magazine B Issue 84
Founded in London by cycling enthusiast Simon Mottram in 2004, Rapha became the first sportswear brand to design solid color cycling jerseys made of merino wool, revolutionizing cycling apparel into fashionable clothing. In line with the founder’s passion for cycling, Rapha’s many collections satisfy both professional and casual urban cyclists. The brand has also opened over 20 clubhouses throughout Europe, North America, and Asia to serve as community hubs for cyclists. Today, Rapha continues to contribute to cycling culture as a sponsor for events that promote the sport of cycling and foundations that inspire and empower the next generation.
From Magazine B Content and Editorial Director Eunsung Park:
Rapha built this solid reputation thanks to Mottram’s deep respect for sports and keen insight as he prepared to launch the brand, the founder thoroughly explored every angle of cycling history, showcasing designs representing the golden days of cycling and working tirelessly to produce quality media on cycling culture for the general public. No one had attempted this before him. Just as contemporary film directors tip their hats to cinematic masterpieces in new creations, Rapha pays homage to cycling heritage. It makes me appreciate once again that nothing awakens subdued senses more than genuine, profound respect. If what we’re doing feels unoriginal or uninspiring, that means it’s time to ask ourselves if we’ve spent enough time musing over all that came before us.
The video and image campaigns aren’t made for practical reasons, like marketing. We’re doing it because we’re passionate about cycling. They’re designed to promote the enjoyment of cycling and to bring together people under the big umbrella of cycling culture.Simon Mottram, Founder & CEO of Rapha
With Rapha, we promote the concept of making cycling a happier experience and provide customers with opportunities to go out and refresh their minds.Alex Valdman, Former Creative Director of Rapha
As of May 2023, Magazine B is publishing interviews with notable founders from past issues. Below is the interview with Simon Mottram, founder of Rapha.