MINI
With new ownership and new ideas, Mini successfully revives its brand.
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Contents
2 Intro
9 Editors Letter
12 Rules of the Road: Etiquette for Mini drivers to follow when spotting another Mini on the road
14 Perspectives Four creatures talk about Mini design and value
18 Museum A curator at the British Motor Museum explains the history of the British auto industry and the legacy of Mini through the collections.
24 Opinion Michael and Charlie Cooper, son and grandson of John Cooper, the man behind Mini’s racing genes and engineering
30 Restorer A restoration shop shines light on how popular classic Minis are globally
36 In London A travel agency that started with the idea of London city tours in Minis
42 With Minis Classic Mini lovers encountered in London
46 Opinion Chris Gontard, head of classic brand management, Mini and Rolls-Royce
50 Milestones Classic Mini milestone marker models of the past 60 years
54 Buzzing Mini owners share their thoughts on new Mini and classic models online
58 Engine Rooms A look under the hoods of a classic Mini and a new Mini
60 Versus Comparison and analysis of classic Mini and new Mini
70 In the Making Mini line ups under BMW, scenes of the Oxford plant, and Interview with Oliver Hellmer, head of Mini design plant
82 Minimizers Mini owners from three cities talk about their lifestyles and mobility in each city
94 Signal
102 Brand Story The story of the car born out of a socioeconomic crisis to present a new solution for mobility
110 Interviews Bernd Korber, head of Mini, Esther Bahne, head of Mini strategy and Innovation
116 Expansion Mini explores new frontiers under the “creative use of space” motto
118 One Century Historical vicissitudes of the British auto industry and Mini, a formidable pop culture icon today
122 British Cars British car brands with unique identities, principles and ample charm
126 Figures Mini’s history and growth in numbers
129 References
131 Outro
Description
Mini tells the story of the iconic British Car.
In 1959, the release of the Mini came as a welcome answer to the British fuel shortage and economic hardship that ensued shortly after the Suez Crisis. Created by engineer Alec Issigonis, who aimed to produce a compact car with greater fuel efficiency, Mini is reputed for its recognizable design that made it a world-class cultural icon in the UK among target groups crossing gender, age, and socioeconomic class lines. Since its merger with BMW in 1994, Mini has maintained its position in the premium compact car market, all while strengthening its fervent fanbase with innovations that carry on the tradition, discovering even more paths that will lead to a bright, urban life.
Quotes:
Pairs well with Magazine B: Audi and Magazine B: Porsche
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 10 × 8 × 1 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 79 |
