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MONTBLANC

$18.99

Started in 1906 as a fountain pen manufacturer, Montblanc has produced quality writing instruments using its great sense of balance and exquisite technology. As the era of fountain pens diminished with the rise of ballpoint pens, Montblanc transformed itself into a luxury brand with its premium fountain pens and later expanded to fine leather goods and watches. The brand’s unique ability to impart the elegant imagery of its flagship product to other product lines is still proving successful into the 2010s, despite changes in luxury goods distribution structures and different tastes of the ascending millennial consumer group.

TABLE OF CONTENTS:

EDITOR’S LETTER

MADE IN HAMBURG
Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg

OPINION: ZAIM KAMAL
Zaim Kamal, Creative Director of Montblanc

IN THE SHOWCASE
Montblanc sightings in German writing instrument stores

INK BAR
Secrets behind the use and maintenance of fountain pens by Montblanc experts

CREATORS: SERANG CHUNG, JAEHOON CHOI
A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc

COLLECTORS: SEYONG PARK, THOMAS PÖTZSCH
Values of Montblanc writing tools unpacked by two collectors from Korea and Germany

CONNECTED
Signature products from Montblanc’s diverse selections

OPINION: DAVIDE CERRATO
Davide Cerrato, Managing Director of Montblanc International’s Watch Division

IN WATCHMAKER’S HOUSE
Montblanc watch factories in Villeret and Le Locle

CRITIC
Fountain pen and watch experts contemplate Montblanc today

MAKERS: STEFAN FINK, MARC NEWSON
Designer-maker and industrial designer chat about writing instrument design

INSTRUMENTAL
BRAND STORY

How one writing instrument brand became a luxury label

INTERVIEW
Nicolas Baretzki, CEO of Montblanc International

PERSONAGE

Influential historical documents written and signed with Montblanc pens

WRITTEN LEGACY
Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line

DEVOTED
Support for cultural arts through Montblanc pens

INTERVIEW
Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation

DIGEST
Montblanc’s brand positioning and the writing instruments market

REFERENCES

FIGURES
Mini’s history and growth in numbers

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