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TABLE OF CONTENTS:
EDITOR’S LETTER
MADE IN HAMBURG
Nib and fine fountain pen manufacturing facilities in Montblanc HQ, Hamburg
OPINION: ZAIM KAMAL
Zaim Kamal, Creative Director of Montblanc
IN THE SHOWCASE
Montblanc sightings in German writing instrument stores
INK BAR
Secrets behind the use and maintenance of fountain pens by Montblanc experts
CREATORS: SERANG CHUNG, JAEHOON CHOI
A cartoonist and a novelist talk about creation tools, fountain pens, and Montblanc
COLLECTORS: SEYONG PARK, THOMAS PÖTZSCH
Values of Montblanc writing tools unpacked by two collectors from Korea and Germany
CONNECTED
Signature products from Montblanc’s diverse selections
OPINION: DAVIDE CERRATO
Davide Cerrato, Managing Director of Montblanc International’s Watch Division
IN WATCHMAKER’S HOUSE
Montblanc watch factories in Villeret and Le Locle
CRITIC
Fountain pen and watch experts contemplate Montblanc today
MAKERS: STEFAN FINK, MARC NEWSON
Designer-maker and industrial designer chat about writing instrument design
INSTRUMENTAL
BRAND STORY
How one writing instrument brand became a luxury label
INTERVIEW
Nicolas Baretzki, CEO of Montblanc International
PERSONAGE
Influential historical documents written and signed with Montblanc pens
WRITTEN LEGACY
Montblanc pays tribute to the lives of great writers with the Writers Limited Edition line
DEVOTED
Support for cultural arts through Montblanc pens
INTERVIEW
Till Fellrath and Sam Bardaouil, cochairs of the Montblanc Cultural Foundation
DIGEST
Montblanc’s brand positioning and the writing instruments market
REFERENCES
FIGURES
Mini’s history and growth in numbers
Description
Started in 1906 as a fountain pen manufacturer, Montblanc has produced quality writing instruments using its great sense of balance and exquisite technology. As the era of fountain pens diminished with the rise of ballpoint pens, Montblanc transformed itself into a luxury brand with its premium fountain pens and later expanded to fine leather goods and watches. The brand’s unique ability to impart the elegant imagery of its flagship product to other product lines is still proving successful into the 2010s, despite changes in luxury goods distribution structures and different tastes of the ascending millennial consumer group.
Pairs nicely with Magazine B: Lamy , Magazine B: Moleskine and Magazine B: Bic
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.75 × 7 × .75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 80 |
