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TABLE OF CONTENTS:
Intro
Editor’s Letter
The Moscoteer
The brand’s newsletter and scintillating sensibility
Opinion
Ted Yoo, CEO of CED International
Moscot in Cities
The witty vintage interiors of Moscot shops around the world
Keywords
Four keywords that describe Moscot
Guidelines
Understanding size codes and related terms
Lineup
Moscot’s place in the eyewear industry
Loyal Customers
Customers brought back again and again by a deep kinship with the brand
Opinion
Todd Snyder, Fashion Designer
Design Heritage
The contemporary reflection of authenticity in Moscot eyewear design
Collaborations
Diverse and extraordinary partners share Moscot’s originality
Personal Classics
People who make scenes with a strong sense of style and individuality derived from the classics
Opinion
Madeline Weeks, Fashion Director
Moscot in New York
The iconic New York stores that bridge families and neighbors, local and global markets
Moscot Music
Advocating pure art via Moscot’s creative energy
The Language
Moscot speaks through design
Brand Story
Over 100 years of proud history supporting Moscot’s expansion
Gallery
A chronology of Moscot as seen through photographs
Campaign
Advertising based on clear-cut ideas and imagination
Icons of Moscot
Celebrities who love Moscot
Optics
The lens crafters that stand behind Moscot’s credibility
Interview
Three generations of the Moscot family gathered for an interview
Figures
The Moscot culture and the eyewear industry by the numbers
References
Outro
Description
The history of Moscot, widely known as the eyewear of choice for Andy Warhol, Truman Capote, and Johnny Depp, begins in 1915 in Manhattan’s Lower East Side in New York City. Moscot found its footing through reproductions of eyewear models that were discontinued during the American Great Depression and has continued its legacy for over 100 years. Beloved across generations as the emblem of vintage eyewear, Moscot is just as much an American classic as white T-shirts, jeans, and wing tip shoes.
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Additional information
| Weight | 12 oz |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 64 |
