MR. PORTER
One of the earliest clothing retailers on the web, its remarkable how much of what are now assumed be to retail basics Mr. Porter had right over 6 years ago. Reading this in 2022 gives the reader perspective on the timelessness of great strategy.
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MR. PORTER TABLE OF CONTENTS:
Intro
Editor’s Letter
Unboxing
Customer reviews of Mr Porter on Instagram
Directory
Using the website
Opinion
Fashion Consultant, Creative Director Sangjae Jay Lee
Brands
A look at the fashion industry through Mr Porter’s brand lineup
Service
Increasing competitiveness through service innovations
Mr.
The ideal man according to Mr Porter
Opinion
Mr Porter Creative Director Ben Palmer
Media
Securing content capacity that rivals major media outlets
Venue
Where you can find The Mr Porter Post
Distribution Center
Distribution centers scattered around the outskirts of London
Brand Story
The rise and growth of an e-commerce innovator
Milestone
Comments by the media and Mr Porter on the company’s three major milestones
Marketing
The brand’s increased levels of experience- based marketing
Style Council
A stylish team of advisors from various backgrounds
E-Tailers
Seven online retailers who have changed the terrain of luxury fashion
Interview
Mr Porter Brand and Content Director Jeremy Langmead / Managing Director Toby Bateman
Figures
Mr Porter by the numbers
Outro
Description
Started in February 2011 as the male equivalent to women’s fashion e-commerce platform Net-a- Porter, Mr Porter has revolutionized the way men consume style by fusing technology and fashion, online commerce and content. By offering a shopping experience that separates itself from that of offline stores and maintaining extensive control over its branding, Mr Porter has set a new standard for the men’s e-commerce market and become a bona fide role model for industry latecomers.
Additional information
| Weight | 12 oz |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 51 |
