NARS

TABLE OF CONTENTS:

Intro

Publisher’s Note

Comments
Comments and reviews made by Nars users in social media

Shops
Nars flagship stores filled with the brand’s consistent language

Opinion
Hwakyung Chung, Vice President of Private Brand Division, Shinsegae Department Store

Lineup
Identity
The freewheeling identity of Nars products becomes apparent in the flexibility of their use

User Choice
Attraction
Factors affecting purchases and brand choices in cosmetics

Opinion
Wonhye Ko, makeup artist

Market
Base Makeup
The market for base makeup is dominated by traditional cosmetic brands
Color Makeup
Color makeup is where the individuality of different brands is dramatically revealed

Inner Space
Aesthetics
Nars’ brand language stems from the aesthetic sense of the founder

Opinion
Julia Juyeon Kang, editor in chief of Elle Korea

View
Self-Expression
Nars users express their beauty in their own ways

Backstage
Nars shines on the backstage of fashion shows

Brand Story
Nars was born out of the artistic inspirations of a makeup artist

Campaign History
Nars campaign images go beyond conventional stereotypes

Quotes
Founder François Nars’ philosophies on makeup and the brand

Headquarters
Interview
Louis Desazars, CEO of Nars Cosmetics Sada Ito, International Lead Makeup Stylist
office
Nars Headquarters at New York

François Nars
Inspirations
The artistic worlds and muses that inspired Nars
Publications
Art books showing the brand’s identity and emotional discourse
Interview
François Nars, Founder & Creative Director Fabien Baron, Creative Director at Baron & Baron

Figures
Figures revealing Nars’ sensibilities and commercial value

From the Editor in Chief
The Editor in Chief offers his observations on Nars’ core values

Outro