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TABLE OF CONTENTS:
Intro
Editor’s Letter
Market
Reporting on media trends from entertainment capital LA
Inner Space
Revelations of the Netflix UI
Opinion
Taehoon Park, Frograms CEO
Head Office, Los Gatos
Nucleus of product development and engineering
Laboratory
Netflix’s technology: what makes it so innovative and where it’s headed
Opinion
Grant McCracken, Anthropologist
Adaptation
How Netflix has changed media and our way of life
Head Office, Los Angeles
Content and marketing control center
Product
Netflix Originals by genre
Opinion
Ted Sarandos, Netflix CCO
Studio
Why Netflix is here to stay, according to the names behind Netflix Originals
B’s Cut
How Internet TV has changed the way we watch content
Brand Story
The birth and growth of Netflix
Facts
Netflix past and present: the story behind the story
Native Ad
Inventive ways Netflix spreads the word
Commandments
Defining Netflix’s company culture in seven values
Reed Hastings
An interview with the Netflix CEO
Figures
Netflix in numbers
Outro
Description
Started in 1997 in Silicon Valley, Netflix was dubbed the icon of American popular culture following the success of its DVD-by-mail operation.
10 years after the DVD-era, during which the Netflix-logo-emblazoned red envelopes reigned supreme, Netflix introduced its movie and TV show streaming service and burgeoned into an online entertainment powerhouse. By releasing entire seasons of original programming such as ‹House of Cards› and ‹Orange is the New Black› all at once, Netflix was able to bring ‘binge-watching’ to the forefront of our culture and is now viewed by many as the future of entertainment.
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 49 |
