TABLE OF CONTENTS:
Intro
Publisher’s Note
The Dream Car
Admirations of Porsche and 24 their praise-worthy features in the media
Meet the Drivers
The value of the Porsche brand as testified by the members of the Porsche Club of America
Opinion
Karl-Heinz Volz, Head of Customer Center Individualization
Personalization
Step-by-step process of custom Porsche manufacture at Porsche Exclusive
Origin
The high-performance components hidden inside the body
Engineering
Eight key elements that characterize Porsche engineering
Opinion
Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team
Attraction
The brand as experienced by Porsche owners
Lifestyle
Stylish elements found in the personal spaces and lifestyles of Porsche owners
Opinion
Alexander E. Klein, Classic Car Collection Manager, Porsche Museum
In California
The status of Porsche and the car culture in the automotive mecca of Southern California
In Tokyo
Porsche culture in Tokyo, the city of aficionados
Brand Story
Why Porsche has become the world’s most desired sports car
Porsche Design Studio
21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan
Insiders
The Porsche philosophy, people, and design defined by the insiders at Porsche
Talks
The secret to Porsche’s success as told by automotive journalists
Interview
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG
Figures
The glory days of Porsche and the scale of its current success seen through numbers
References
Outro