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TABLE OF CONTENTS:
Intro
Publisher’s Note
The Dream Car
Admirations of Porsche and 24 their praise-worthy features in the media
Meet the Drivers
The value of the Porsche brand as testified by the members of the Porsche Club of America
Opinion
Karl-Heinz Volz, Head of Customer Center Individualization
Personalization
Step-by-step process of custom Porsche manufacture at Porsche Exclusive
Origin
The high-performance components hidden inside the body
Engineering
Eight key elements that characterize Porsche engineering
Opinion
Jinpyo Kim, Coach of Kumho Tire’s Ecsta Racing Team
Attraction
The brand as experienced by Porsche owners
Lifestyle
Stylish elements found in the personal spaces and lifestyles of Porsche owners
Opinion
Alexander E. Klein, Classic Car Collection Manager, Porsche Museum
In California
The status of Porsche and the car culture in the automotive mecca of Southern California
In Tokyo
Porsche culture in Tokyo, the city of aficionados
Brand Story
Why Porsche has become the world’s most desired sports car
Porsche Design Studio
21st-century brand imaging and the future of dealerships seen through the Porsche Design Studio in Milan
Insiders
The Porsche philosophy, people, and design defined by the insiders at Porsche
Talks
The secret to Porsche’s success as told by automotive journalists
Interview
Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG
Figures
The glory days of Porsche and the scale of its current success seen through numbers
References
Outro
Description
Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market.
PORSCHE quotes:
The best sports cars can’t be described by their numbers or specs, such as horsepower. A sports car is celebrated when its various elements are persuasive as a whole. Insiders at Porsche call this ‘intelligent performance.’
Detlev von Platen, Sales and Marketing of Porsche
Porsche has always been a brand rooted in tradition and innovation, and we’ll always be prepared for both.
Michael Kirsh, Managing Director of Porsche Korea
Pairs nicely with Magazine B: Audi and Magazine B: Mini
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 70 |
