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TABLE OF CONTENTS:
Intro
Publisher’s Note
Comments
Rimowa comments and reviews from SNS and the web
Opinion
Luggage store CEO Daniel Barkany
Markets
Style
Analysis of fashion luggage brand positioning
Functionality
Analysis of functional luggage brand positioning
Inner Space
Storage
Efficiency maximizing interior storage
Protection
Protective materials and functionality
Mobility
Mobility enhancing product systems
Opinion
Editor in Chief of Leon Korea Dongheon Shin
User Choice
Travel Records
Trips recorded in stickers on Rimowa bags
Brand to Brand
Premium Tech Items
Other high-tech items chosen by Rimowa users
Opinion
President of Évasion, a club for hotel reservations Edmond de Fontenay
Influence
Travel-Themed Brands
These travel-inspired brands bring unique character to the travel products market
Lifestyle
Guidance
Rimowa users tell B about a few services that improve the quality of travel
B’s Cut
Departures and Arrivals
Photo essay by Seungchul Yang
Brand Story
Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry.
Advertisements
Rimowa advertisements from the company’s early days to the present
Campaigns
Some of Rimowa’s most memorable campaigns
Rimowa in Movies
Rimowa products in the movies
Quotes
Quotes from CEO Dieter Morszeck
Timeline
Milestones in the history of travel and luggage
Figures
The global luggage market and key brands
VS
Comparative analysis of Rimowa product lines
From the Editor in Chief
The Editor in Chief comments on Rimowa’s core values
Outro
Description
Rimowa is a travel luggage brand that was started in 1898 by founder Paul Morszeck. The brand has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship have allowed the brand’s products to maintain their outstanding quality for more than a century.
Rimowa’s signature design is its groove structure case with thin furrows. This is very strong signature, and difficult for other brands to copy. Many other brands have been inspired by the overall shape and dynamic lines of Rimowa’s designs, but they cannot replicate its aluminum or the quality of its polycarbonate material. Rimowa has been brave about investing a lot of money to focus on making polycarbonate and aluminum bagsDaniel Barkany, Owner of suitcase sale and repair shop Alba
Business travelers don’t have many options to express their own personalities or styles, and Rimowa tries to relate to them with goodlooking, nicely designed products, which is an encouraging achievement. Rimowa ultimately creates its premium value by allowing its customers to feel like they are smart travelers: those who try to move quickly and make efficient use of their time.Edmond de Fontenay, CEO of Evasion
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 32 |
