Look Inside...
TABLE OF CONTENTS:
Intro
Publisher’s Note
News
Rolex news and rumors from press around the world
Pros and Cons
Comments on Rolex made by watch specialists
Opinion
Sungwon Jang, watch repair craftsman
Lineup
Rolex watches categorized by symbolism and function
Lineup
Rolex watches categorized by symbolism and function
Signatures
Some of the signature elements of Rolex watches that define modern watches
Versus
Comparisons of Rolex models that set standards for functionality and the market
Opinion
Shigeharu Aritake, antique watch dealer
Second Handr
Selling vintage Rolex watches
Inspiration
The sublime symbolism of a Rolex goes beyond that of a simple wristwatch
Critics
Perspectives on the values that Rolex has established as a brand
B’s Cut
Standard
Images of Rolex watches as a timeless standard
Brand Story
Rolex, the first brand to introduce modern watchmaking technology, has enjoyed worldwide recognition
Manufacturers
Rolex’s four manufacturing facilities embody the essence of the brand’s technology
Word of Mouth
Interesting rumors about the highly secretive brand
Films
Rolexes in movies boast a classic image and a diversity of usage
Communications
Rolex advertising campaigns by category
Market
Footsteps of the three big players leading the global high-end watch market
Facts
The growth of the Swiss watch industry and Rolex’s brand power in numbers
Figures
Rolex’s production and operations in numbers
From the Editor in Chief
Rolex’s core values defined by the Editor in Chief
Outro
Description
Founded in 1905 by 24-year-old Hans Wilsdorf, Rolex created a completely new type of wristwatch when it introduced the world’s first waterproof watchcase: the Oyster case, which still endures as a symbol of solid manufacturing. Since the 1950s, Rolex has continued to lead the watch industry by launching a wide range of models, including the Explorer, Submariner, Milgauss, and Oyster Perpetual Day-Date. While a number of brands such as Seiko counterattacked with electronic watches, Rolex has adhered to its original brand values by continuing to produce mechanical watches.
Pairs nicely with Magazine B: SUUNTO and Magazine B: MontBlanc
We’re really enjoying the new podcast from ACQUIRED: ROLEX. A five hour tour-de-force history and commentary on how the brand became — and stays — iconic.
We’re not the only ones enjoying this episode. The podcast is featured in a great interview with Acquired’s Ben Gilbert in a recent issue of GQ.
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 10 × 8 × 1 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 41 |
