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TABLE OF CONTENTS:
INTRO
EDITOR’S LETTER
STREETS IN SOHO
Passers-by in Soho shed light on unique facets of the Soho district
OUR OWN HOUSE
Soho House as a social club for creatives that breaks the convention of clubhouses for wealthy, powerful men
INTERVIEW: NICK JONES
Founder Nick Jones talks about the spirit and role of Soho House
HOME AWAY FROM HOME
Soho House’s unique ambiance built on a code of conduct that promotes freedom and creativity
SPIRIT
Traces of the founder’s beliefs found in staff and member spaces
HOSPITALITY
Amenities and sub-brands inspired by the storied Soho House philosophy on hospitality
OPINION: GEMMA BONER
Gemma Boner, UK membership director, talks about how members communicate with each other
SOHO IN THE CITY
Soho House as a community hub for creatives in London, Berlin, Barcelona, Los Angeles, and Hong Kong
CREATIVE HUB
Professionals across various industries talk about the meaning of “being creative”
VENUE
Seven cities selected by Soho House and the creative businesses there
OPINION: PETER CHIPCHASE
Peter Chipchase, chief of communications and strategy, discusses what differentiates the brand
IMPACT
Introducing knowledge-sharing platform Soho Works and local community collaboration facilitating program Soho Impact
IN CHIPPING NORTON
Welcome to Soho Farmhouse, a healthy haven that looks like a picturesque periurban farm
WAVE
Media coverage of Soho House’s influence and industry outlook
VALUE
Celebrities mad about Soho House and their stories
TOPIC
The story of the car born out of a socioeconomic crisis to present a new solution for mobility
DIGEST
Soho House membership programs and related information
REFERENCES
Publications, websites, and spaces featuring Soho House and the creative life
DIGEST
Montblanc’s brand positioning and the writing instruments market
Outro
Description
In 1995, Soho House opened its first location in London as a progressive members-only club for film, music, and other creatives. Its membership pool clearly sets it apart from other traditional member clubs targeting mean dn women of certain titles, professions or net worth. Founder Nick Jones sought to create a “home from home” where likeminded people could socialize all day over food and drinks—an idea that later became the core brand concept. Today, there are 27 houses in Europe, America, and Asia, alongside a comprehensive spa, home collection, and restaurant brand portfolio that collectively suggest a Soho House lifestyle.
Pairs nicely with Magazine B: Ace Hotel, Magazine B: AIRBNB and Magazine B: HOSHINOYA
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.75 × 7 × .75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 81 |
