Spotify was founded in Stockholm by Daniel Ek and Martin Lorentzon in 2006—a time when the music industry was in decline. The audio streaming and media services provider set out to democratize music and make a legal way for anyone to enjoy their favorite tracks. As consumers eagerly welcomed audio streaming, Spotify unveiled a novel listening experience through its machine learning-based, personalized playlist technology. Now providing services in more than 180 countries worldwide, Spotify continues to diversify its voice content with podcasts and audio books to create an ecosystem in which consumers and creators coexist symbiotically.
Authenticity starts with helping as many creators as possible establish their careers through their art, inspire each other, and provide their content to users. When a platform takes full responsibility for being a place where users can enjoy diverse cultures and art, our priority will be eventually realized. In other words, that’s our mission. I firmly believe that when we fulfill this mission, we will become a platform that unleashes all creative potential of humanity to the fullest.
Daniel Ek, Founder·CEO of SpotifyThe way we listen to music is completely different than it was 20 years ago, so if you search for a particular artist and their music isn’t available on streaming, they’re already at a disadvantage in the marketplace and in their ability to reach wider audiences. Ideally, I think that streaming services should work like a library where people can lend and return music for free and the revenue can fairly go to the creators.Puja Patel, Editor in Chief of Pitchfork
Interview with Oskar Stål, Senior leader in Personalization of Spotify:
Interviews with Nicole Burrow, Senior Director, Product Design & Global Consumer Experience, Spotify: