TSUTAYA
From bookstore to lifestyle brand: a business in touch with cultural identity & community.
$19.99
Look Inside...
TABLE OF CONTENTS:
Intro
Publisher’s Note
Comments
Comments and reviews on social media by Tsutaya customers
Sketch
Rental
Tsutaya stores, contemporary and classic, coexist in Tokyo
Opinion
Hiroshi Kubo, creative director at Beams
Inner Space
T-Site
Tsutaya’s cultural complex, viewed through the four elements of branding
Opinion
Ando Takayuki, editor in chief of Japanese culture magazine Pen
The Premium Age
Objects
The tastes of the premium age
Places
Businesses targeting the premium age
Interests
The leisure activities of the premium age
Opinion
Manabu Mizuno, CEO and creative director of Good Design Company
Landmarks
Development
Cultural landmarks in the context of local development
B’s Cut
Tsutaya Scene
The lifestyles observed at the Daikanyama T-Site and in the surrounding areas
Brand Story
Started as a rental business, Tsutaya has since established a new lifestyle distribution model
CCC
The headquarters of Tsutaya’s mother company
Advancement
Tsutaya’s new businesses since Daikanyama T-Site
Interview
Muneaki Masuda, CEO of CCC
Tsutaya collaborators: Klein Dytham, architect
and Tomoko Ikegai, creative director
Partners
The firms and brands that collaborate with Tsutaya
Figures
Figures showing Tsutaya’s scale and the structure of CCC
From the Editor in Chief
The Editor in Chief offers his observations on Tsutaya’s core values
Outro
Description
In 1983, the first Tsutaya opened its doors in Osaka. Conceived as a lifestyle store by Muneaki Masuda, Tsutaya began as a shop renting and selling books, videos, and music. Since then, it has become an all-encompassing Japanese pop culture platform. In 2011, the company introduced an evolved form of the Tsutaya bookstore in Daikanyama. Based on information from the brand’s “T Point” membership program, the brand continues to suggest a new lifestyle concept, spanning from appliances to smartphones.
Magazine B publisher Suyong Joh’s introduction to this issue includes the following, which nicely communicates the ethos of all of the brands profiled by Magazine B:
“The brand we are introducing in this issue is Tsutaya, a renowned Japanese bookstore chain. Tsutaya offers a chance to reenvision what an offline bookstore should be in an era of online shopping and free, same-day delivery. Tsutaya does not think of itself as just a bookstore. It is a future-oriented enterprise producing profits by planning and presenting lifestyles in all areas of the cultural space and actively using a customer database. Tsutaya insists that its lifestyle suggestions preserve the cultural industry of Japan. This mission is similar to something a governmental organization might do using taxes or something a large corporation might do as part of a social responsibility project, but Tsutaya carries it out while still making a profit.”
Pairs nicely with Magazine B: Penguin and Magazine B: Netflix
Additional information
| Weight | 380 g |
|---|---|
| Dimensions | 9.5 × 6.75 × 0.75 in |
| Publisher | JOH |
| Pages | 148 |
| Size | 6.69 X 9.45in |
| Issue # | 60 |
