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Magazine B USM

USM

Renowned furniture brand USM was founded in the Bern village of Münsingen, Switzerland, in 1885. USM Haller, the company’s first iconic modular furniture system developed in 1965 together with Swiss functionalist architect Fritz Haller, is admired worldwide for its sustainability and timeless, modern aesthetic.

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Magazine B USM Table of contents

INTRO

RETAIL

Modular furniture that opened up new horizons

OPINION: TYLER BRÛLÉ

The Monocle editor-in-chief maintains close ties with USM

IN OFFICES

The USM modular system makes a big splash in workplaces

IN PUBLIC PLACES

USM’s timeless design blends seamlessly into public spaces like schools, libraries, and museums

OPINION: LAURENT CROCHET

Head of USM France strives to deliver the brand’s values to the public

IN MÜNSINGEN

The city where the Swiss furniture brand’s philosophy took root

FUNCTIONALISM

Introducing the first modular furniture, born in a factory that values aesthetic functionalism

HALLER SYSTEM

Key elements and accessories that comprise the Haller modular system

CUSTOMIZATION

USM’s extensibility and reconfiguration make the units highly responsive to individual needs

OPINION: RODOLPHE PARENTE

Designer Rodolphe Parente adds distinctive character to space, just like USM furniture

IN HOMES

Loyal USM customers use space as a canvas for expressing their unique lifestyles

LONGEVITY

The USM headquarters epitomizes the brand’s key values

BRAND STORY

USM’s growth story paves the way to indefinite design possibilities through simplicity

DIGEST

Data that proves the brand’s business identity and profound influence

CONFIGURATION

Customer reviews of the Haller modular system

INTERVIEW: ALEXANDER SCHAERER, THOMAS DIENES, ANDREW WITTMAYER

USM’s fourth CEO Alexander Schaerer, Product Development Director Thomas Dienes, and Sales Director Asia Pacific Andrew Wittmayer talk about the brand’s tradition and innovation

SHOWCASE

A glimpse at showrooms embodying the multiple-layered feature of modular furniture

SWISS DESIGN

USM’s functional aesthetics examined in terms of Swiss design

CASES OF MODULARITY

Characteristics of the USM modular system that present new value to the market

REFERENCES

Books, videos, and websites that explore the brand’s identity

Description

USM was started in 1885 by Ulrich Scheer in Munzinger, a small town in Bern, Switzerland. Initially a metalworking company that produced locks and hinges, it has come the world’s most global modular furniture brand. Created in 1895 by Paul Scheer in collaboration with functionalist Fritz Eller, the USM Waller system is recognized as the essence of sustainability, showcasing an immutable modernity, practicing a functionalist aesthetic called “form follows function”. Part of the Magazine B Design collection that also includes Vitra and Hay.

Additional information

Weight 14 oz
Dimensions 9.5 × 6.75 × .75 in