Vitra started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. Since then, the brand has continued to grow through collaboration with contemporary designers selected based on its keen design perspective.
Magazine B publisher Suyong Joh, from the edition’s Publisher’s note:
This issue introduces Vitra, a furniture manufacturer and distributor that began in 1934 as a small furniture store in Switzerland. There are two things about the brand that drew my attention. The first is that Vitra does not have an in-house team of designers, even though the company considers designers the most important part of the brand. Vitra always collaborates with independent design groups outside the company and respects their opinions. This enables the brand to bring about innovative change in the product life cycle and to be a commendable example of when manufacturing and design go hand in hand. The second feature is their perspective on how people work, which they apply to their office furniture designs. Vitra has expanded the concept of an office from personal working spaces to communal interaction spaces, and has brought new efficiency into offices by transforming systematic working spaces into something homier and more comfortable. Vitra has blurred the boundary between spaces to create “homes where you can work” or “home-like offices” that ultimately suggest the future of residential and office spaces.