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VITRA

VITRA

$18.99

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TABLE OF CONTENTS:

Intro

Publisher’s Note

Comments
Vitra comments and reviews from SNS and the web

Into the Market
Scenes from designer furniture stores

Opinion
Christina Schmidt, design select shop owner

Shops
Positions
The diverse shops that carry Vitra

Lineup
Office System
Vitra office furniture systems
Home Collection
Vitra home collection lines

Opinion
Myeonghan Kim, CEO of aA Design Museum

Brand to Brand
VS
Comparing Vitra product lines with those from other brands

Opinion
Patrick Seguin, designer furniture and architecture gallery owner

Collage
Private spaces where furniture pieces from several distinct brands coexist in harmony

User Choice
Premium Brands
Premium design brands recommended by Vitra users

Opinion
Jonathan Kim, Korean branch director of interior design consulting firm SL+A

Environment
Details
Analysis of Vitra furniture systems
Office Furniture
Working spaces set up using Vitra office furniture

Vitra Scene

Brand Story
Vitra evolves from a European distributor of American designer furniture into a modern design leader

Album
Scenes from the Vitra test process

Campus
The Vitra campus reflects the brand’s design philosophy

Communications
Vitra’s marketing campaign includes publications, exhibitions, lectures, and store displays

Businesses
Other furniture brands with design approaches similar to Vitra’s

Timeline
History of major design trends in the furniture industry

Quotes
Quotes from Vitra CEO Rolf Fehlbaum

Figures
The global furniture market and Vitra

From the Editor in Chief

Outro

Description

Vitra started in 1934 as a shop fitting company, Vitra set a new turning point in the furniture market in 1957 when it acquired the license to produce the Eames Chair from Herman Miller. Since then, the brand has continued to grow through collaboration with contemporary designers selected based on its keen design perspective.

Magazine B publisher Suyong Joh, from the edition’s Publisher’s note:

This issue introduces Vitra, a furniture manufacturer and distributor that began in 1934 as a small furniture store in Switzerland. There are two things about the brand that drew my attention. The first is that Vitra does not have an in-house team of designers, even though the company considers designers the most important part of the brand. Vitra always collaborates with independent design groups outside the company and respects their opinions. This enables the brand to bring about innovative change in the product life cycle and to be a commendable example of when manufacturing and design go hand in hand. The second feature is their perspective on how people work, which they apply to their office furniture designs. Vitra has expanded the concept of an office from personal working spaces to communal interaction spaces, and has brought new efficiency into offices by transforming systematic working spaces into something homier and more comfortable. Vitra has blurred the boundary between spaces to create “homes where you can work” or “home-like offices” that ultimately suggest the future of residential and office spaces.

Pairs nicely with Magazine B: Hay, Magazine B: Ikea

Additional information

Weight 12 oz
Dimensions 9.5 × 6.75 × 0.75 in
Publisher

JOH

Pages

148

Size

6.69 X 9.45in

Issue #

33