Youtube, founded by three PayPal employees in 2005, is an online platform where users could upload and share video content with a fast growing audience. Popular is an understatement: Hundreds of hours of content are uploaded each minute. It has become as much a site for creators as viewers, with media stars being minted monthly YouTube encourages the average internet users to tap into their creativity and equips them with the powerful tool of video streaming, resulting in an endless content library that caters to all tastes and a gargantuan online media presence.
Going the extra mile to share ad revenue with creators, YouTube has fostered a new creative class and effectively spawned a new ecosystem of successful one-person media companies. Adding paid options to compete with both video and audio streaming services has added new revenue, and new challenges. Questions about YouTube’s algorithm and content moderation policies have complicated its business, but it remains wildly popular as the go-to source for anything video, worldwide. this issue of B describes the culture that strives to maintain its leading position while branching into new lines of content, and business, to keeps its place as the world’s most popular television channel.